Area Sales Manager (Channel Sales)

Msafe Group; Dadri; On-site; INR 350,000 - 700,000; Full time

Job summary

Msafe Group in India is seeking a dynamic Sales Professional to build and manage the Dealer & Distributor network for aluminium ladder products. The role entails expanding channel, meeting sales targets, and traveling within the territory.

Candidates should have 2–5 years in channel sales, dealer/distributor sales, hardware or construction, with strong communication and negotiation skills. A two-wheeler and driving license are preferred.

Qualifications

• 2–5 years of experience in channel sales, dealer/distributor sales, hardware, construction, tools, or related products.

Responsibilities

• Develop new dealers and distributors and expand the channel network in the assigned territory.
• Manage and strengthen relationships with existing dealers, distributors, hardware stores, and industrial customers.
• Achieve monthly and annual sales targets through effective channel management.
• Generate leads, conduct market visits, and identify new business opportunities.
• Promote the company’s aluminium ladder products and communicate product features and benefits to channel partners.
• Ensure regular order generation, timely follow-ups, and payment collection.
• Monitor competitor activities, market trends, pricing, and customer requirements.
• Coordinate with internal teams for order processing, dispatches, and customer support.
• Maintain regular sales reports and provide market feedback to management.

Skills

Channel sales

Dealer/distributor sales

Hardware

Construction

Tools

Two-wheeler driving license

Job description

Experience: 2–5 years in Dealer/Distributor Sales

We are looking for a dynamic and result-oriented Sales Professional to develop and manage our Dealer & Distributor network for the Aluminium Ladder segment.

Key Responsibilities

• Develop new dealers and distributors and expand the channel network in the assigned territory.
• Manage and strengthen relationships with existing dealers, distributors, hardware stores, and industrial customers.
• Achieve monthly and annual sales targets through effective channel management.
• Generate leads, conduct market visits, and identify new business opportunities.
• Promote the company’s aluminium ladder products and communicate product features and benefits to channel partners.
• Ensure regular order generation, timely follow-ups, and payment collection.
• Monitor competitor activities, market trends, pricing, and customer requirements.
• Coordinate with internal teams for order processing, dispatches, and customer support.
• Maintain regular sales reports and provide market feedback to management.

Candidate Profile

• 2–5 years of experience in channel sales, dealer/distributor sales, hardware, construction, tools, or related products.
• Strong communication, negotiation, and relationship-management skills.
• Target-oriented, energetic, and willing to travel extensively within the assigned territory.
• Good understanding of dealer/distributor business and local markets.
• Two-wheeler and valid driving licence preferred.