Area Sales Manager (ASM) – Delhi NCR

India Market Entry; India; Remote; INR 1,500,000 - 2,100,000; Full time

Job summary

India Market Entry (IME) seeks a Lead Sales Manager to own regional closure for the education sector in India. You will run in-person demos, close deals, and manage both field and remote channels.

You will generate institutional leads from your territory and feed them back into the engine for a unified funnel. You are responsible for staying certified on 3–4 priority products, leveraging Product Enablement, and maintaining a clean CRM pipeline.

Qualifications

• 8-10 years in field sales / B2B institutional sales.
• Proven closing record in education buyers.
• Strong in-person demo and presentation skills.

Responsibilities

• Own regional closure from demo to deal and revenue.
• Lead institutional field sales and close qualified leads.
• Close remote D2C/EduPreneur deals routed to you.
• Generate regional institutional leads and funnel them to ISM.
• Assist channel team by field presence and introductions.
• Stay certified on priority products with Enablement support.
• Maintain CRM pipeline and activity for accurate tracking.

Skills

Closing deals

In-person demos

CRM discipline

Regional knowledge

Tools

CRM

Job description

This is a remote position.

Company Overview: www.indiamarketentry.com

India Market Entry (IME) is a leader in market entry strategy and business expansion in the Education Sector in India. We excel in assisting international clients to establish themselves in the Indian market. Our mission is to build lasting relationships with customers through intelligent sales engagement, value-based selling, and deep market understanding.

About the role

IME helps international education companies enter and scale in India. Selling to Indian institutions is a high-touch business — deals are won in the room, in front of a principal or a decision‑making committee, not over email. That is why the Lead Sales Manager is a regional role: one LSM owns one region and is the face IME puts in front of schools there. You are the closer. Qualified leads reach you from the qualification engine (ISM, under Demand Operations); you carry the product into the room, run the demo, handle objections, and close. You also generate institutional leads from your own territory — a field presence is itself a lead source — and you feed those back into the engine so nothing escapes the funnel. You are certified on a focused set of products at any time, with Product Enablement backing you on the complex ones.

What you'll own

• Regional closure — own the demo-to-deal conversion and revenue for your region across the portfolio that is live there.
• Institutional field sales — take qualified institutional leads from the engine, run the in-person demo, and close. This is the core of the role.
• Remote closure — close D2C / EduPreneur deals routed to you over call/demo, between field visits. Same closing skill, different channel.
• Regional lead generation — surface institutional opportunities in your territory and route them back through ISM for qualification and logging (one funnel, one source of truth — no side-channel).
• Field assist to the channel team — where your field presence puts you near distributors, make introductions and lend support to the outbound/channel lane. You assist; the channel lane owns the distributor relationship and the number.
• Product certification discipline — stay certified on your 3–4 priority products at a time; carry only what you are certified on, and pull in Product Enablement for products beyond your current set.
• CRM discipline — keep your pipeline, demo activity, and outcomes current in the CRM so Demand Operations can track conversion accurately.

How success is measured

• Demo-to-deal conversion — the headline metric for the role.
• Revenue through IME for your region.
• Quality of qualified‑lead acceptance — you and the engine share accountability for the seam: weak leads get flagged back, strong leads get closed.
• Regional lead contribution — institutional opportunities generated and routed from your territory.
• Certification currency — staying field-ready on your assigned products.

What this role is not

To keep the model clean: you do not qualify your own inbound leads (the ISM engine does that), you do not own distributor relationships (the channel lane does that — you assist), and you do not carry products you are not certified on into a demo (Product Enablement co-demos or fast-tracks your certification first).

Qualification:

• 8-10 years in field sales / B2B institutional sales, ideally selling into schools, colleges, or to education buyers.
• A proven closing record — you are measured on deals closed, not meetings held, and you are comfortable with that.
• Strong in-person demo and presentation skills — you can hold a room of decision‑makers and move them to a decision.
• Deep knowledge of your region — the schools, the buying cycles, the people who decide, and how to get in front of them.
• Discipline with CRM and pipeline data — you keep your numbers honest and current.
• Willingness to travel within your region for field demos and relationship‑building.

Preferred

• Existing institutional relationships in the assigned region.
• Experience selling international or premium education products / classroom technology.
• Comfort closing across both in-person and remote channels.
• Exposure to a structured certification or enablement process.

Requirements

Qualification:

• 8-10 years in field sales / B2B institutional sales, ideally selling into schools, colleges, or to education buyers.
• A proven closing record — you are measured on deals closed, not meetings held, and you are comfortable with that.
• Strong in-person demo and presentation skills — you can hold a room of decision‑makers and move them to a decision.
• Deep knowledge of your region — the schools, the buying cycles, the people who decide, and how to get in front of them.
• Discipline with CRM and pipeline data — you keep your numbers honest and current.
• Willingness to travel within your region for field demos and relationship‑building.

Preferred

• Existing institutional relationships in the assigned region.
• Experience selling international or premium education products / classroom technology.
• Comfort closing across both in-person and remote channels.
• Exposure to a structured certification or enablement process.