Area Sales Manager (ASM) – Delhi NCR

India Market Entry; Delhi; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

India Market Entry (IME) is a leader in market entry strategy and business expansion in the Education Sector in India. We excel in assisting international clients to establish themselves in the Indian market.

IME helps international education companies enter and scale in India. The Lead Sales Manager role is regional, owning a territory and acting as the face of IME with schools there, through high-touch demos, closures, and relationship-building across both in-person and remote channels.

Qualifications

• 8-10 years in field sales / B2B institutional sales, ideally selling into schools, colleges, or to education buyers.
• A proven closing record — you are measured on deals closed, not meetings held.
• Strong in-person demo and presentation skills to hold a room of decision-makers.

Responsibilities

• Own regional closure — demo-to-deal conversion and revenue for your region across the portfolio.
• Institutional field sales — take qualified institutional leads, run in-person demos, and close.
• Remote closure — close D2C / EduPreneur deals routed to you over call/demo.
• Regional lead generation — surface institutional opportunities and route back through ISM for qualification.
• Field assist to the channel team — support distributor relations and outbound/channel lane ownership.
• Product certification discipline — stay certified on 3–4 priority products; pull in Product Enablement for others.
• CRM discipline — keep pipeline, demo activity, and outcomes current in the CRM.

Skills

Field sales

B2B sales

Education buyers

Demo presentations

CRM discipline

Job description

India Market Entry (IME) is a leader in market entry strategy and business expansion in the

Education Sector in India. We excel in assisting international clients to establish themselves

in the Indian market. Our mission is to build lasting relationships with customers through

intelligent sales engagement, value-based selling, and deep market understanding.

About the role

IME helps international education companies enter and scale in India. Selling to Indian institutions is a high-touch business — deals are won in the room, in front of a principal or a decision‑making committee, not over email. That is why the Lead Sales Manager is a regional role: one LSM owns one region and is the face IME puts in front of schools there.

What you'll own

• Regional closure — own the demo‑to‑deal conversion and revenue for your region across the portfolio that is live there.
• Institutional field sales — take qualified institutional leads from the engine, run the in‑person demo, and close. This is the core of the role.
• Remote closure — close D2C / EduPreneur deals routed to you over call/demo, between field visits. Same closing skill, different channel.
• Regional lead generation — surface institutional opportunities in your territory and route them back through ISM for qualification and logging (one funnel, one source of truth — no side-channel).
• Field assist to the channel team — where your field presence puts you near distributors, make introductions and lend support to the outbound/channel lane. You assist; the channel lane owns the distributor relationship and the number.
• Product certification discipline — stay certified on your 3–4 priority products at a time; carry only what you are certified on, and pull in Product Enablement for products beyond your current set.
• CRM discipline — keep your pipeline, demo activity, and outcomes current in the CRM so Demand Operations can track conversion accurately.

How success is measured

• Demo-to-deal conversion — the headline metric for the role.
• Revenue through IME for your region.
• Quality of qualified‑lead acceptance — you and the engine share accountability for the seam: weak leads get flagged back, strong leads get closed.
• Regional lead contribution — institutional opportunities generated and routed from your territory.
• Certification currency — staying field-ready on your assigned products.

What this role is not

To keep the model clean: you do not qualify your own inbound leads (the ISM engine does that), you do not own distributor relationships (the channel lane does that — you assist), and you do not carry products you are not certified on into a demo (Product Enablement co-demos or

Qualification

• 8-10 years in field sales / B2B institutional sales, ideally selling into schools, colleges, or to education buyers.
• A proven closing record — you are measured on deals closed, not meetings held, and you are comfortable with that.
• Strong in-person demo and presentation skills — you can hold a room of decision-makers and move them to a decision.
• Deep knowledge of your region — the schools, the buying cycles, the people who decide, and how to get in front of them.
• Discipline with CRM and pipeline data — you keep your numbers honest and current.
• Willingness to travel within your region for field demos and relationship‑building.

Preferred

• Existing institutional relationships in the assigned region.
• Experience selling international or premium education products / classroom technology.
• Comfort closing across both in-person and remote channels.
• Exposure to a structured certification or enablement process.

Requirements

Qualification

• 8-10 years in field sales / B2B institutional sales, ideally selling into schools, colleges, or to education buyers.
• A proven closing record — you are measured on deals closed, not meetings held, and you are comfortable with that.
• Strong in-person demo and presentation skills — you can hold a room of decision-makers and move them to a decision.
• Deep knowledge of your region — the schools, the buying cycles, the people who decide, and how to get in front of them.
• Discipline with CRM and pipeline data — you keep your numbers honest and current.
• Willingness to travel within your region for field demos and relationship‑building.

Preferred

• Existing institutional relationships in the assigned region.
• Experience selling international or premium education products / classroom technology.
• Comfort closing across both in-person and remote channels.
• Exposure to a structured certification or enablement process.