Lead Generation specialist— Outbound (Institutional Outreach)

Indiamarketentry; Faridabad District; On-site; INR 500,000 - 800,000; Full time

Benefits offered by this job

Competitive salary with performance incentives

Cohort learning and monthly certification

Career path into senior roles or transitions

Job summary

Indiamarketentry is looking for an Inside Sales Manager to lead outreach to key institutions across India. The role focuses on identifying decision-makers and scheduling meetings for institutional Lead Sales Managers.

The ideal candidate will have 3–5 years of B2B inside sales experience, particularly in education, and strong communication skills in English and Hindi. Benefits include competitive fixed pay and performance-linked incentives.

Qualifications

• 3–5 years of B2B inside sales with institutional outreach.
• Comfort speaking with Principals and Heads without phone fear.
• Fluent in English and Hindi with strong written skills.

Responsibilities

• Drive strategic outbound outreach to 2,500 priority institutions.
• Run multi-touch outbound sequences to decision-makers.
• Maintain decision-maker structures for active accounts.

Skills

B2B inside sales experience

Comfort speaking with senior leadership

Working knowledge of K-12 board landscape

Fluent in English and Hindi

CRM and LinkedIn Sales Navigator

Experience selling into Indian schools

Familiarity with Indian school procurement cycle

Knowledge of a regional language

Job description

Inside Sales Manager— Outbound (Institutional Outreach)

India Market Entry (IME) is a boutique market‑entry consultancy helping international education companies establish and scale in India. Headquartered in Faridabad, we operate across 9 Indian cities with a 68‑member team, 35+ global education clients, and a 150+ reseller network. Our clients include Save My Exams, Express Publishing, World Book, Hamilton House, Mathspace, EdAlive, and more. We are expanding our marketing team with new Lead‑Generation Specialist roles focused on driving high‑quality lead qualification and sales conversions.

About the Role

You will drive strategic outbound outreach to roughly 2,500 priority institutions: international schools (IB and Cambridge), Tier‑1 CBSE, higher education, and government education bodies. The role involves identifying the right decision‑makers, building qualified opportunities, and scheduling high‑value meetings for the institutional Lead Sales Managers to pitch, demo, and close. Institutional sales cycles are long (60–180 days) and political (Principal, Head, Trustee, Procurement) — you bring the patience and the institutional literacy to make them tractable.

Responsibilities

• Own a defined sub‑universe of 600–800 institutions; refresh and tier the list monthly with Marketing.
• Run multi‑touch outbound sequences — phone, email, LinkedIn, WhatsApp — to named decision‑makers at each institution.
• Reach 60–80 dialled prospects per day; complete 140–180 live decision‑maker conversations per month.
• Run the 6‑section qualifying questionnaire on every contacted institution; route qualified prospects to LSMs.
• Map and maintain decision‑maker structures for every active account — Principal, Academic Head, Trustee, Procurement, key influencers.
• Convert webinar attendees into meetings within 24 hours; own the post‑event motion for every Knotral and partner webinar.
• Coordinate calendar logistics for LSM in‑person site visits — institutional sales often have an in‑person leg.

Requirements

• 3–5 years of B2B inside sales with institutional outreach exposure — edtech, ELT, publishing, assessment, or adjacent.
• Comfort speaking with senior school leadership (Principals, Heads, Directors) — no phone‑fear under any circumstance.
• Working knowledge of the Indian K-12 board landscape: IB, Cambridge, CBSE, ICSE — and what distinguishes them.
• Fluent in English and Hindi; strong written‑email skills for institutional follow‑up.
• Discipline with CRM and LinkedIn Sales Navigator — saved searches, alerts, account tracking.
• Prior experience selling into Indian schools, principals, or academic heads.
• Familiarity with the Indian school FY procurement cycle (Feb–April for next academic year).
• Working knowledge of a regional Indian language relevant to a major K‑12 cluster (Tamil, Telugu, Marathi, Kannada, Bengali).

Benefits Offered

• Competitive fixed plus performance‑linked incentive, paid monthly.
• Cohort learning, daily 1–2 PM collaborative coaching, monthly certification.
• Career path into Senior ISM, Cohort Lead, or transition into institutional LSM by mutual agreement.
• Direct exposure to international education brands and senior school decision‑makers across India.