Area Sales Manager

Mahindra Group; Purnia; On-site; INR 600,000 - 900,000; Full time

Job summary

Mahindra and Mahindra Limited seeks a field-operations professional to lead Agri advisory, FaaS centre oversight, and rental services across the territory in Bihar. You will drive farmer engagement, enroll users on MAG app, and mentor FCMs to deliver quality agronomy advice and product demonstrations.

The role requires hands-on planning, dealer onboarding, and AB premium services sales, while coordinating with sales and seeds teams to maximize field impact.

Qualifications

• Advising farmers with agronomy best practices and using MAG app for enrollment.
• Training FCMs on agronomy, crop management and irrigation.
• Planning and supervising field demos and ensuring quality advisory.
• Guiding Rental Managers for enrolments and effective customer service.
• Overseeing FaaS centres; onboarding dealers to dashboards and practices.

Responsibilities

• Advising farmers and MAG app enrollment.
• Train FCMs in agronomy and irrigation management; ensure quality advisory.
• Plan and supervise demos, monitor activity and lead generation.

Skills

Agronomy advisory

Field planning

Demo execution

Rental services support

AB premium sales

Education

MSc Ag / PG in Agri Business

BSc Ag with 3+ years experience

Tools

MAG app

Job description

Responsibilities & Key Deliverables

1. Agri – Advisory
   • Advising farmers on the best practices of agriculture through various farmer meetings and through MAG app.
   • Training FCMs over providing quality advisory on Agronomy, Crop Management and Irrigation management.
   • Training them on MAG app – enrolling farmers on AB Lite and AB premium services.
   • Planning, Monitoring and Supervising the work of FCMs and ensuring they conduct the Demo’s effectively and provide quality advisory on farming.
2. Rental Services
   • Guiding the Rental Managers for Rental Entrepreneur enrolments.
   • Provide support to Rental Managers for effective customer services to the farmers in case there are product complaints from the farmers.
   • Monitor and Ensure the Demos are conducted effectively and the leads are routed to the Rental Entrepreneurs
   • Act as a SPOC for all information on our Rental Services in the Territory.
   • Provide Tractor and Farm Machinery Sales Leads to the sales team of farm machinery and tractor businesses (FD or SD)
3. FaaS centre Managements
   • To oversee the FaaS Centres in the territory. One TM would be responsible for 3-4 FaaS Centres.
   • Train the FCMs on - FaaS selling pitch, different packages, need based solutions, handling queries, etc.,
   • To ensure dealer’s on boarding on new dashboards, farm equipment’s and new practices of farming.
4. Planning
   • Operational Planning of the activities which he will be conducting along with the FCM and rental manager in his geography on monthly and quarterly basis.
   • Allocating the activities to the FCM and rental managers for their timely execution of it
5. Agri – Input/ Agri – Advisory product sales
   • To Sell AB premium services to farmers.
   • To generate revenue for the Agri – input sales business assigned to him/her for his/her geography
   • To collaborate with the Teams of seeds, crop care to conduct farmer activities and ensure sale for dealers.

Experience

3 to 7 yrs.

Qualifications

1. M.Sc. (Ag) of PG in Agri Business Management Fresher’s from reputed Agri Colleges/Universities. Students from Agri Extension programs would also be good fit.
2. BSc (Ag) with minimum 3 years of experience in a similar role.

Our commitment to Diversity, Equity, and Inclusion

At Mahindra and Mahindra Limited, we believe that diversity drives innovation, and inclusion is at the heart of everything we do. We are committed to cultivating a workplace where every individual feels valued, respected, and empowered to thrive.

We are proud to be an Equal Opportunity Employer. All qualified applicants will be considered for employment without regard to age, caste, race, religion, color, ethnic origin, gender identity, nationality, physical or mental disability, medical condition, sexual orientation, educational background, marital or domestic partnership status, pregnancy or childbirth, veteran status, citizenship status, ancestry, financial status, or any other personal characteristic protected by applicable law.

We actively encourage candidates from all backgrounds to apply and bring their unique perspectives to our teams. We are committed to ensuring an accessible and inclusive experience for all applicants.

Together, we rise by embracing differences and building a future that reflects the communities we serve.