Area Sales Manager

The Consultant; Panipat, Rohtak, Sonipat; On-site; INR 600,000 - 900,000; Full time

Job summary

The Consultant is seeking an Area Sales Manager to lead sales operations in the steel piping and plumbing sector across Panipat and nearby districts. The role targets revenue growth, dealer/distributor network expansion, and strengthening ties with institutional buyers and trade partners.

The successful candidate will manage a sales team, drive market penetration, and coordinate with project specifiers to secure substantial institutional sales opportunities.

Qualifications

• Experience in steel piping or plumbing market is preferred.
• Ability to lead and mentor a field sales team.
• Strong relationship building with builders, developers and consultants.

Responsibilities

• Drive revenue growth for steel pipes, tubes, and plumbing fittings within the assigned area.
• Appoint, manage, and expand distributors, stockists, and dealers to ensure market reach.
• Build relationships with key influencers including Builders, Developers, MEP Consultants, Architects, Plumbers, and Contractors.
• Lead and coach Sales Executives and field representatives; monitor KPIs and field activity.
• Coordinate with logistics and credit control to ensure timely dispatch and healthy cash flow.

Skills

Sales leadership

Channel development

Tools

CRM system

Job description

We are seeking a dynamic, results-driven, and experienced Area Sales Manager to lead our sales operations within the steel piping and plumbing sector. In this role, you will be responsible for driving revenue growth, expanding our dealer/distributor network, and strengthening relationships with key institutional buyers, project specifiers, and trade partners across the assigned territory.

Key Responsibilities

• 1. Sales & Revenue Growth

  Drive primary and secondary sales targets for steel pipes, tubes, and plumbing fittings within the assigned area.

  Formulate and execute aggressive market penetration strategies to increase market share against key competitors.

  Identify high-potential market segments, including residential real estate, commercial infrastructure, industrial projects, and government tenders.

• 2. Channel & Network Management

  Appoint, manage, and expand a robust network of distributors, stockists, and dealers to ensure optimal product availability and market reach.

  Monitor distributor health, credit limits, inventory levels, and secondary sales performance.

  Resolve channel conflicts promptly and ensure healthy trade relations.

• 3. Business Development & Relationship Building

  Establish and nurture long-term relationships with key influencers, including Builders, Developers, MEP Consultants, Architects, Plumbers, and Contractors.

  Secure approvals for our piping systems with major architectural and engineering firms to drive institutional sales.

  Track upcoming infrastructure and real estate projects in the territory from inception to material procurement.

• 4. Team Leadership & Execution

  Guide, mentor, and monitor the performance of Sales Executives and field sales representatives in the region.

  Conduct regular sales reviews, set individual KPIs, and provide on-ground coaching.

  Ensure disciplined daily reporting (CRM tracking, visit logs, and market intelligence updates).

• 5. Market Intelligence & Operations

  Monitor competitor pricing, product launches, promotional schemes, and market trends.

  Coordinate closely with the logistics, supply chain, and credit control departments to ensure timely dispatch and healthy cash flow/collections.

Location

• Panipat
• Sonipat
• Rohtak
• Hisar
• Dehradun
• Moradabad