Area Sales Manager

M/S The National Tea Depot; Hyderabad; On-site; INR 469,000 - 670,000; Full time

Benefits offered by this job

Travel allowance

Food allowance

Commission

Growth opportunities

Job summary

M/S The National Tea Depot is seeking an Area Sales Manager to drive sales and distribution across the Telangana/Hyd region. The role demands 6-8 years in FMCG, with strong team, distributor, and market growth skills.

You will lead a sales team, nurture distributor relations, and expand market presence while achieving revenue targets. This position offers a competitive monthly package and opportunity for performance-based rewards in a fast-paced FMCG environment.

Qualifications

• 6-8 years of proven sales experience in the FMCG industry.
• Experience in managing and developing sales teams preferred.
• Strong understanding of FMCG distribution channels and territory management.

Responsibilities

• Develop and execute area-wise sales strategies to achieve and exceed sales targets.
• Lead, manage, motivate, and develop the sales team to deliver business objectives.
• Recruit, train, coach, and evaluate team members based on defined performance KPIs.
• Manage and strengthen relationships with distributors, wholesalers, retailers, and key accounts.
• Identify new business opportunities and expand distribution and market coverage.
• Monitor market trends, customer requirements, competitor activities, and pricing to identify growth opportunities.
• Ensure effective execution of promotional activities, trade schemes, and new product launches.
• Monitor sales performance, secondary sales, distribution, and market penetration.
• Prepare regular sales reports and provide actionable insights to senior management.
• Conduct regular field visits to assess market conditions, customer engagement, and sales-team performance.
• Work closely with Marketing, Supply Chain, and other internal teams to ensure smooth execution of sales plans.
• Address customer and channel-partner concerns promptly and maintain strong business relationships.
• Implement cost-effective distribution strategies to improve productivity, market coverage, and profitability.
• Ensure compliance with company sales processes, policies, and reporting requirements.

Skills

Team leadership

Distributor management

Territory development

Sales planning

Negotiation

Sales data analysis

Communication

Customer focus

Problem solving

Travel willingness

Education

Bachelor's degree in Business Administration/Marketing

Job description

We are looking for an experienced and result-oriented Area Sales Manager to drive sales and distribution operations across the assigned territory. The ideal candidate will have 6-8 years of experience in the FMCG industry, with strong expertise in team management, distributor handling, market expansion, and achievement of sales targets.

The role will be responsible for leading the sales team, strengthening distributor and customer relationships, expanding market presence, and ensuring consistent revenue growth across the assigned area.

Key Responsibilities

• Develop and execute area-wise sales strategies to achieve and exceed sales targets.
• Lead, manage, motivate, and develop the sales team to deliver business objectives.
• Recruit, train, coach, and evaluate team members based on defined performance KPIs.
• Manage and strengthen relationships with distributors, wholesalers, retailers, and key accounts.
• Identify new business opportunities and expand distribution and market coverage.
• Monitor market trends, customer requirements, competitor activities, and pricing to identify growth opportunities.
• Ensure effective execution of promotional activities, trade schemes, and new product launches.
• Monitor sales performance, secondary sales, distribution, and market penetration.
• Prepare regular sales reports and provide actionable insights to senior management.
• Conduct regular field visits to assess market conditions, customer engagement, and sales-team performance.
• Work closely with Marketing, Supply Chain, and other internal teams to ensure smooth execution of sales plans.
• Address customer and channel-partner concerns promptly and maintain strong business relationships.
• Implement cost-effective distribution strategies to improve productivity, market coverage, and profitability.
• Ensure compliance with company sales processes, policies, and reporting requirements.

Qualifications & Experience

• Bachelor's degree in Business Administration, Marketing, or a related field.
• 6-8 years of proven sales experience in the FMCG industry.
• Prior experience in managing and developing sales teams is preferred.
• Strong understanding of FMCG distribution channels, retail markets, and territory management.
• Proven track record of achieving sales targets and driving market growth.
• Strong knowledge of local market dynamics and customer behaviour.

Key Skills

• Team leadership and people management
• Distributor and channel management
• Territory and market development
• Sales planning and execution
• Negotiation and relationship management
• Sales data analysis and reporting
• Strong communication and networking skills
• Customer-focused and results-oriented approach
• Problem-solving and decision-making abilities
• Willingness to travel extensively within the assigned territory

What We Offer

• Competitive monthly compensation of 50,000
• Travel and food allowance
• Performance-based commission
• Opportunity to grow with a fast-paced FMCG business
• Strong exposure to sales, distribution, and market development