Area Sales Manager

Premium Foods; Kolkata District; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Performance incentives

Travel allowance

Mobile allowance

Growth opportunities

Job summary

Premium Foods in West Bengal is seeking an energetic Assistant Sales Manager to drive sales and distribution across the state. You will build and manage a field sales team, recruit distributors, and develop the distribution network to penetrate markets and new product categories.

The role requires hands-on leadership, aggressive target attainment, and strong relationships with distributors and retailers. Travel across West Bengal is expected as part of growth and market expansion.

Qualifications

• 612 years of experience in FMCG / Food / Consumer Goods sales.
• Experience in General Trade and distributor management is strongly preferred.
• Candidates with experience in spices, dry fruits, snacks, packaged foods or other food categories will have an advantage.
• Prior experience managing or supervising a field sales team.
• Strong understanding of distributor and retailer networks.
• Candidates with experience in opening new markets and appointing distributors will be preferred.
• Should be highly energetic, aggressive and target-oriented.

Responsibilities

• Drive sales and distribution growth across assigned territories in West Bengal.
• Support the management in developing and executing territory-wise sales plans.
• Build and manage the field sales team for the assigned territory, including recruitment, training and performance management.
• Identify potential distributors, appoint new channel partners and develop the distribution network.
• Expand market coverage by opening new towns, territories, distributors and retail outlets.
• Drive numeric distribution, outlet penetration, primary and secondary sales.
• Develop strong relationships with distributors, wholesalers and retailers.
• Ensure effective market coverage and regular beat/route planning by the sales team.
• Drive sales of the company's Spices, Dry Fruits, Snacks and other food products.
• Support new product launches and ensure effective market penetration.
• Monitor distributor inventory, sales movement and market stock.
• Conduct regular market visits and work closely with the sales team on ground-level execution.
• Track competitor activity, pricing, schemes, products and market developments.
• Ensure implementation of company schemes, promotions, merchandising and visibility initiatives.
• Prepare regular sales reports, forecasts and market feedback for management.
• Work closely with the RSM/management and other functions to resolve market and supply-related issues.
• Ensure timely collection and maintain healthy distributor relationships.
• Take ownership of achieving assigned sales, distribution and market expansion targets.

Skills

FMCG sales

Distributor management

Market expansion

Team leadership

Sales planning

Job description

About the Role

This is a high-ownership, startup-style sales role within an established company.

We are looking for an energetic, aggressive and result-oriented Assistant Sales Manager who can work closely with senior management to build and scale the sales business across West Bengal.

The candidate will be hands-on in building the sales team, appointing and developing distributors, opening new markets and driving retail penetration for both existing and new product categories.

The role is ideal for a sales professional who wants to move beyond routine territory management and take greater ownership in building a business, developing markets and establishing a brand.

Role & responsibilities

• Drive sales and distribution growth across assigned territories in West Bengal.
• Support the management in developing and executing territory-wise sales plans.
• Build and manage the field sales team for the assigned territory, including recruitment, training and performance management.
• Identify potential distributors, appoint new channel partners and develop the distribution network.
• Expand market coverage by opening new towns, territories, distributors and retail outlets.
• Drive numeric distribution, outlet penetration, primary and secondary sales.
• Develop strong relationships with distributors, wholesalers and retailers.
• Ensure effective market coverage and regular beat/route planning by the sales team.
• Drive sales of the company's Spices, Dry Fruits, Snacks and other food products.
• Support new product launches and ensure effective market penetration.
• Monitor distributor inventory, sales movement and market stock.
• Conduct regular market visits and work closely with the sales team on ground-level execution.
• Track competitor activity, pricing, schemes, products and market developments.
• Ensure implementation of company schemes, promotions, merchandising and visibility initiatives.
• Prepare regular sales reports, forecasts and market feedback for management.
• Work closely with the RSM/management and other functions to resolve market and supply-related issues.
• Ensure timely collection and maintain healthy distributor relationships.
• Take ownership of achieving assigned sales, distribution and market expansion targets.

Preferred candidate profile

• 612 years of experience in FMCG / Food / Consumer Goods sales.
• Experience in General Trade and distributor management is strongly preferred.
• Candidates with experience in Spices, Dry Fruits, Snacks, Packaged Foods or other food categories will have an advantage.
• Prior experience managing or supervising a field sales team.
• Strong understanding of distributor and retailer networks.
• Candidates with experience in opening new markets and appointing distributors will be preferred.
• Should be highly energetic, aggressive and target-oriented.
• Strong communication, negotiation and relationship-management skills.
• Good understanding of sales reporting, target tracking and market execution.
• Should be comfortable with extensive travel across assigned territories.
• Entrepreneurial mindset and willingness to build things from scratch is essential.
• Candidates who are looking for a role with greater responsibility, ownership and career growth are encouraged to apply.

Why Join Us?

• Startup-style opportunity within a 25+ year-old established food company.
• Opportunity to play a hands-on role in building the sales team and distribution network.
• Opportunity to work across exciting new categories such as Spices, Dry Fruits, Seeds and Snacks.
• Direct exposure to senior management and significant ownership in market development.
• Opportunity to help expand and strengthen the Kohinoor brand across West Bengal.
• Performance-linked incentives and attractive growth opportunities.
• Fast-track career progression based on performance and business impact.
• Opportunity to grow with a business that is entering an aggressive expansion phase.

Who Should Apply?

We are looking for someone who is hungry to grow, comfortable working on the ground and excited by the challenge of building a business.

If you enjoy building and scaling new business, this role offers an opportunity to take on significantly greater responsibility and accelerate your career.

Perks & Benefits

• Competitive fixed salary with performance-linked incentives.
• Attractive growth opportunity in a fast-growing consumer/FMCG business.
• Opportunity to build and scale distribution across the assigned region.
• Performance-based career progression and increased responsibilities.
• Travel allowance/reimbursement as per company policy.
• Mobile/communication allowance as applicable.
• Supportive and entrepreneurial work environment with significant ownership and decision-making responsibility.