Area Sales Manager

Hector And Streak Consulting; Indore District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Hector And Streak Consulting is seeking an Area Sales Manager to lead sales operations for Madhya Pradesh from Indore. You will drive revenue growth, manage distributor and channel networks, and lead a regional sales team to expand market presence in urban and semi-urban areas.

The role requires strong leadership, a track record in FMCG sales, and willingness to travel extensively across MP. You will collaborate with marketing, supply chain, and finance to deliver aggressive sales plans.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• 8+ years of sales experience with 4-5 years in a managerial role.
• Experience in FMCG industries.
• Strong leadership, negotiation, and communication skills.
• Willingness to travel extensively.

Responsibilities

• Achieve and exceed sales targets; develop state-wise strategies.
• Drive primary and secondary sales through distributors and channels.
• Lead, motivate, and train a regional sales team.
• Manage distributor networks, stock, credit, and collections.
• Plan promotions; coordinate with marketing, supply chain and finance.
• Maintain forecasts and MIS reporting; ensure CRM discipline.

Skills

Regional Sales Management

Distributor & Channel Sales

Team Leadership & Coaching

Forecasting & MIS

Negotiation & Relationship Management

Education

Bachelor's degree in Business, Marketing, or a related field

Job description

Area Sales Manager

Location- Indore

Role Overview

Will lead sales operations for Madhya Pradesh. The role involves driving revenue growth, managing distributor and channel networks, leading a regional sales team, and expanding market presence in both urban and semi-urban markets.

Key Responsibilities

Sales & Revenue Growth

• * Achieve and exceed sales targets
• * Develop and execute state-wise and territory-level sales strategies
• * Drive primary and secondary sales through distributors, dealers, and channel partners
• * Identify new business opportunities, key accounts, and untapped markets

Team Leadership

• * Lead, motivate, and manage a team of Area Sales Managers / Sales Officers
• * Set targets, monitor performance, and conduct regular reviews
• * Coach and train the team to improve productivity and sales effectiveness

Channel & Distributor Management

• * Appoint, manage, and strengthen distributor and dealer networks
• * Ensure effective stock management, credit control, and collections
• * Improve market coverage, visibility, and product availability

Market & Strategy

• * Analyze market trends, competitor activity, and customer insights
• * Plan and execute promotions, schemes, and trade marketing activities
• * Coordinate with marketing, supply chain, and finance teams

Reporting & Compliance

• * Maintain accurate sales forecasts and MIS reporting
• * Ensure CRM and reporting discipline
• * Adhere to company policies and compliance standards

Required Qualifications

• # Bachelors degree in Business, Marketing, or a related field
• # Candidates must have prior experience in FMCG Industries only
• # 8+ years of sales experience with at least 4-5 years in a managerial role
• # Strong experience handling MP markets
• # Proven success in distributor-led or channel sales models
• # Strong leadership, negotiation, and communication skills
• # Willingness to travel extensively

Key Skills

• # Regional Sales Management
• # Distributor & Channel Sales
• # Team Leadership & Coaching
• # Forecasting & MIS
• # Negotiation & Relationship Management