Area Sales Executive - Surat

Tataconsumer; Surat; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Tataconsumer in Surat, Gujarat seeks a Senior Area Sales Manager to oversee primary and secondary sales and drive distribution across the territory. You will manage channel partner networks and ensure strong market reach while maintaining product visibility and service standards.

You will lead promotions planning, demand forecasting, stock management, and collaboration with CFAs and the Finance team. This role emphasizes coaching field staff, achieving sales targets, and optimizing regional

Responsibilities

• Develop the channel partner network and implement the distribution objectives to drive reach and penetration across the territory.
• Increase number of retail outlets, maintain high service levels, drive visibility of all categories of products and ensure commercial hygiene in the territory.
• Provide ground-level inputs for promotions, local activations and demand forecasting exercise.
• Ensure timely submission of stockiest claim with supporting documents adhering to the company’s guidelines.
• Regular analysis of primary and secondary sales data to identify gaps in the business and provide insights to Area Sales Manager.
• Timely communication with CFAs to maintain timely supplies and real-time follow-ups for stock conversion and delivery.
• Co-ordination with Finance team for pricing issues, accounts settlement and claims management.
• Capability building of the indirect sales force by reviewing delivery vs. expectations and enhancing sales skills with training.
• Engage and motivate field force to achieve ambitious business plans, maximize incentive earning, coach individuals with performance issues, and recognize right behaviors.

Job description

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Function
General Trade Location
Surat Reporting To
Senior Area Sales Manager - Ahmedabad

Job Description

What are the Key Deliverables in this role?

• Primary Sales - Develop the channel partner network and implement the distribution objectives to drive reach & penetration across the territory a
• Secondary sales (Retail Distribution) - Increase number of retail outlets, maintain high service level, drive visibility of all categories of products and ensure commercial hygiene (usage of technology while placing retail orders) in the territory

Customer Service

• Provide ground-level inputs for promotions, local activations & demand forecasting exercise
• Ensuring timely submission of stockiest claim along with supporting documents adhering to the company’s guidelines

Internal Processes

• Regular analysis of primary & secondary sales data to identify gaps in the business & providing insights to Area Sales Manager
• Timely communication with CFAs to maintain timely supplies. Real-time follow-ups with CFAs for stock conversion & delivery
• Co-ordination with Finance team for pricing issues, accounts settlement, claims management

Innovation and Learning

• Capability building of the indirect sales force by communicating and reviewing their delivery against expectations, and enhancing their sales skills by conducting market work with them & regular training.
• Effectively engage & motivate field force (TSE’s, TSO’s, PDSR’s & DSR’s) with an objective to achieve ambitious business plans, maximize incentive earning in the team, coach individuals with performance issues, build functional capability and reward & recognize right behaviors.