Area Sales Executive - HoReCa | Goa

Madhu Jayanti International; South Goa District, North Goa; On-site; INR 400,000 - 700,000; Full time

Job summary

Madhu Jayanti International is seeking a dynamic Area Sales Executive to drive HORECA sales across Goa. The role requires strong FMCG experience, distributor management, key account handling, and a proven track record in sales growth.

You will cover Hotels, Restaurants, Cafes and Catering, travel extensively within the territory, build relationships with customers, and work with distributors to ensure market coverage and product availability.

Qualifications

• 5-9 years of experience in HORECA Sales within FMCG, Tea, Beverage, Coffee, Food & Beverage.
• Strong understanding of the HORECA market in Goa.
• Excellent communication, negotiation and relationship management skills.
• Proven track record in achieving sales targets and business expansion.
• Experience in distributor management, channel sales and key account management.
• Proficiency in MS Office and sales reporting tools.

Responsibilities

• Achieve monthly, quarterly, and annual sales targets.
• Develop new business across Hotels, Restaurants, Cafs, Caterers, Cloud Kitchens, Banquets, Resorts, Institutions, and Corporate Clients.
• Build and maintain strong relationships with key customers and decision-makers.
• Manage distributors, dealers, and stockists to ensure market coverage and product availability.
• Execute promotional activities, product sampling, and customer engagement initiatives.
• Identify new business opportunities through market mapping and competitor analysis.
• Ensure timely order processing, payment collection, and credit control.
• Prepare sales reports, forecasts, and market intelligence.
• Coordinate with internal teams to ensure excellent customer service.
• Travel extensively within the assigned territory.

Skills

Excellent communication

Negotiation

Relationship management

HORECA sales experience

Distributor management

Channel sales

Key account management

Travel readiness

Education

Graduate degree

MBA/PGDM in Sales or Marketing preferred

Tools

MS Office

Sales reporting tools

Job description

Job Opening: Area Sales Executive (ASE) - HORECA Sales

Location: Goa

Experience: 5-9 Years

Qualification: Graduate in any discipline (MBA/PGDM in Sales or Marketing preferred)

Industry: FMCG (Tea/Beverage Preferred)

Job Summary

We are looking for a dynamic and result-oriented Area Sales Executive (ASE) to drive business growth in the HORECA (Hotels, Restaurants, Cafs & Catering) segment across Goa . The ideal candidate should have strong experience in FMCG sales, distributor management, key account handling, and business development within the HORECA channel.

Key Responsibilities

• Achieve monthly, quarterly, and annual sales targets.
• Develop new business across Hotels, Restaurants, Cafs, Caterers, Cloud Kitchens, Banquets, Resorts, Institutions, and Corporate Clients.
• Build and maintain strong relationships with key customers and decision-makers.
• Manage distributors, dealers, and stockists to ensure market coverage and product availability.
• Execute promotional activities, product sampling, and customer engagement initiatives.
• Identify new business opportunities through market mapping and competitor analysis.
• Ensure timely order processing, payment collection, and credit control.
• Prepare sales reports, forecasts, and market intelligence.
• Coordinate with internal teams to ensure excellent customer service.
• Travel extensively within the assigned territory.

Required Skills & Experience

• 5-9 years of experience in HORECA Sales within FMCG, Tea, Beverage, Coffee, Food & Beverage .
• Strong understanding of the HORECA market in Goa .
• Excellent communication, negotiation, and relationship management skills.
• Proven track record in achieving sales targets and business expansion.
• Experience in distributor management, channel sales, and key account management.
• Proficiency in MS Office and sales reporting tools.
• Willingness to travel extensively.

Preferred Candidate

• Experience in the Tea, Coffee, Beverage, or Food industry.
• Existing network with Hotels, Restaurants, Cafs, Caterers, Institutions, and Hospitality Chains.
• Knowledge of regional languages is an added advantage.