Area Operations Manager

The Souled Store Pvt. Ltd.; Madhya Pradesh; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

The Souled Store Pvt. Ltd. is seeking an experienced Area Manager – MPCG to drive store sales and profitability across Madhya Pradesh and Chhattisgarh. You will oversee multiple stores, uphold brand standards, manage inventory, and lead Store Managers to achieve business goals.

The ideal candidate will have 7+ years in fashion or lifestyle retail, strong leadership and analytics, and willingness to travel across the MPCG region to optimize performance and customer experience.

Qualifications

• 7+ years of experience in retail operations, preferably fashion, apparel, or lifestyle retail.
• Experience managing multiple stores across a region is mandatory.
• Strong leadership, analytical, communication, problem-solving and decision-making skills.

Responsibilities

• Drive sales, revenue, profitability and store-level targets across MP CG region.
• Oversee multi-store operations ensuring SOPs, processes and service standards are followed.
• Lead, coach and develop Store Managers and frontline teams.
• Monitor KPIs: sales per sq ft, conversion rate, ATV, UPT and footfall.
• Ensure exceptional customer experience and address escalations promptly.
• Support new store openings, inventory setup and brand adherence.

Skills

Store leadership

Team development

Sales analytics

Cross-functional coordination

Education

MBA in Retail Management

Job description

Location: Madhya Pradesh & Chhattisgarh (MPCG)

Experience: 7+ Years

About The Souled Store

The Souled Store is one of India’s leading homegrown youth casual-wear brands, established in 2013. We offer a wide range of pop-culture-inspired merchandise, licensed products, and casual wear, with a strong focus on customer experience, quality, and innovation.

Job Summary

We are looking for an experienced and result-oriented Area Manager – MPCG to oversee retail store operations across Madhya Pradesh and Chhattisgarh. The candidate will be responsible for driving sales and profitability, ensuring operational excellence, maintaining brand standards, and leading store teams to achieve business objectives.

The ideal candidate should have strong experience in fashion, apparel, or organised retail, along with excellent leadership, analytical, and execution skills.

Key Responsibilities

• Sales & Business Performance: Drive sales, revenue, profitability, and achievement of store-level targets across the assigned region.
• Multi-Store Operations: Oversee day-to-day operations across multiple stores, ensuring adherence to company SOPs, operational processes, and service standards.
• Team Leadership & Development: Lead, coach, and mentor Store Managers and their teams to improve productivity, strengthen performance, and achieve business goals.
• KPI & Performance Monitoring: Track and analyse key retail metrics, including sales per square foot, conversion rate, average transaction value (ATV), units per transaction (UPT), and customer footfall.
• Customer Experience: Ensure consistent delivery of excellent customer service across all stores and address customer escalations effectively.
• Inventory Management: Monitor stock availability, inventory accuracy, replenishment, stock transfers, shrinkage, and loss prevention.
• Visual Merchandising: Ensure adherence to brand guidelines, product display standards, and visual merchandising norms across all stores.
• Store Audits & Compliance: Conduct regular store visits and audits to ensure compliance with operational, hygiene, cash-handling, safety, and company policies.
• Business Reviews & Reporting: Review store performance, analyse business reports, identify performance gaps, and implement corrective action plans.
• People Management: Support manpower planning, recruitment, employee engagement, training, and retention in coordination with the HR team.
• New Store Openings: Support new store launches, ensuring operational readiness, team availability, inventory setup, and adherence to brand standards.
• Cross-functional Coordination: Collaborate with HR, merchandising, supply chain, visual merchandising, finance, and project execution teams to ensure smooth retail operations.
• Market & Competition Analysis: Monitor local market trends, competitor activities, and business opportunities to improve store performance and regional growth.

Required Skills & Qualifications

• Graduate in any discipline; an MBA in Retail Management or Business Administration will be an added advantage.
• Minimum 7+ years of experience in retail operations, preferably in the fashion, apparel, or lifestyle retail industry.
• Prior experience managing multiple retail stores across a region is mandatory.
• Strong understanding of retail operations, sales planning, inventory management, and store-level business metrics.
• Proven ability to drive sales, improve profitability, and achieve business targets.
• Strong leadership skills with experience managing and developing Store Managers and frontline teams.
• Excellent analytical, communication, problem-solving, and decision-making skills.
• Ability to manage multiple priorities and coordinate effectively with cross-functional teams.
• Willingness to travel extensively across Madhya Pradesh and Chhattisgarh.

Preferred Candidate Profile

• Experience working with an established fashion, apparel, or lifestyle retail brand.
• Strong business acumen with a proven track record of managing multiple stores and achieving sales targets.
• Hands-on approach to store visits, operational reviews, and team development.
• Ability to identify operational gaps and implement effective solutions.
• Strong focus on customer experience, operational discipline, and consistent execution of brand standards.