Area Business Manager - Peter England

Aditya Birla Group; Ranchi; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Aditya Birla Group's Peter England area operates across India’s fashion retail space. The Area Business Manager will drive revenue, manage retailer relationships, and lead a team to execute strategic plans in the MBO/SIS channel from Ranchi region.

The role requires strong leadership, retail knowledge, and negotiation skills to optimize space utilization and profitability for the Peter England brand within a dynamic market.

Qualifications

• Experience in retail space acquisition and management.
• Strong communication and interpersonal skills.
• Ability to lead and motivate a field sales team.

Responsibilities

• Increase revenue by expanding SIS space and maintaining PR with retailers.
• Ensure operational excellence through regular reviews and adherence to SOPs.
• Lead merchandise planning and training to enhance retail performance.
• Focus on self and team development, setting KRAs and coaching.

Skills

Team leadership

Retail knowledge

Negotiation skills

Networking

Job description

At the Aditya Birla Group, our Corporate Vision is aligned and intricately woven with our People Vision.

Area Business Manager - Peter England

Designation : Manager

Location : India Jharkhand Ranchi

Organization : Fashion & Retail

Job Description:

Job Purpose

Job Purpose Description

MARKET SCENARIO

With multiplicity and proliferation of Retailers and Brand Owners, the demand for Retail Space has seen unprecedented pressure in all markets be it in established high streets. This has led to the multiple challenges of obtaining the right space with the right size at the right cost. Even the MBO’S are emphasizing on good deal of commercial to increase their profitability. Due to entrance of organized retail, small unorganized retailer’s business is getting deteriorated. With impact to this the dependability for business and revenue generation automatically falled on big retailers and they are now taking undue advantages from the company. IMPLICATIONS FOR MFL There is a tremendous pressure on MFL to acquire retail space, as this is the most reliable and growing channel. Business through other channels like multi brand outlets and departmental stores are profitable in the short term. Due to this the focus on MBO business has been shifted, since no financial expense is required in MBO business and it can equally contribute towards profitably so equal importance to be given to it. AFS business model is can be a boost so it should be continued in the future in context of business generation. MFL needs to maintain its discipline while acquiring space in this chaos. Establishing processes in an industry that is largely unorganised is a challenge for the role holder.

The major challenges involve internally and externally in terms of:

• Launch of new SIS counter
• Shrinkage of MBO business
• No penetration in small budget market
• Restricted commercials are proving as a hindrance in SIS business
• Ensure to maintain a motivated & result oriented team

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

KRA 1: Increase revenue

• Opt for single brand SIS policy
• Should be proper range for other category like women’s wear and kids wear
• Identify good SIS area in MBO
• Maintain good PR with all the MBO retailers
• Network with property consultants & competition
• Finalize AFS Store space in consultation with branch team as per new policy

KRA 2: Operational excellence

• Review of sales team should be done on weekly basis
• Monthly reviews with MDP should be conducted every month
• Adherence of company sop’s
• Skilled man power with a knowledge of retail

KRA 3: Merchandise Planning

• Learn about the detailed processes of retail
• Training should be imparted to enhance planning

KRA 4: Self Development and Learning and Development of Team Members - Sos and KA Staff

• Learn to set KRA’s for self and brand staff in consultation with the reporting manager
• Learn to co-ordinate with team members (internal/external) to create an amicable working atmosphere
• To analyze and assess periodic reviews of self and brand staff performance and seek feedback from peers and superiors
• Assess skill-gaps, get coached and ensure adequate training is obtained in line with needs
• Identify opportunities for learning as a continues process for self development & progression in the right direction

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