Area Manager Fluento

leadschool.in; Vellore; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Lead Group seeks an Area Manager Expansion to drive Fluento adoption in premium K-12 institutions across a multi-city territory. You will build direct school relationships, onboard distributors, and run consultative, ROI-focused sales cycles with principals and trustees.

You will manage a high-velocity pipeline, prioritize high-potential accounts, and provide weekly territory updates to shape strategy and pricing. Travel is extensive.

Qualifications

• Experience in B2B field sales with premium school acquisition.
• Ability to run multi-stakeholder, consultative sales cycles.
• Comfort with distributor channel onboarding and revenue management.
• Proficient in CRM tools and data-driven pipeline tracking.

Responsibilities

• Premium School Acquisition: target 6-7 new school sign-ups/quarter with principals and academic heads.
• Distributor Channel Alignment: onboard partners and drive quarterly orders and YoY growth.
• Pipeline Generation: maintain 2.5 monthly quota and 30–50 qualified leads/month; log in CRM within 24h.
• Needs Diagnosis: conduct discovery meetings to map ROI and budget cycles.
• Relationship Retention: push Year-1 to Year-2 renewals at 85%+ rate.
• Market Intelligence: weekly pipeline reports and feedback to product/pricing teams.

Skills

School sales

Channel partnerships

CRM proficiency

Excel & PowerPoint

English + local language

Education

Bachelor's degree

MBA (preferred)

Tools

Salesforce

Zoho

HubSpot

MS Excel

PowerPoint

Job description

• The Area Manager Expansion is a hunter role at the heart of Lead Group's Fluento growth engine
• You will be the primary revenue driver for new premium school acquisition within your territory, building and scaling both direct school relationships and distributor-routed channel partnerships
• You will act as a strategic advisor to school principals and management committees, positioning Fluento's English-learning system as a transformational investment not a commodity product
• Success in this role requires the ability to open doors in premium institutions (where relationships and credibility matter), run disciplined multi-stakeholder sales cycles, and build a distributor network that multiplies your reach

ROLES RESPONSIBILITIES

Premium School Acquisition (Primary 60% of effort): Identify, prospect, and close new contracts with premium schools (annual fee 25,000); target 6-7 new school sign-ups per quarter through consultative, outcome-led conversations with principals, trustees, and academic heads.

Distributor Channel Alignment (Secondary 25% of effort): Onboard, and grow distributor partners across the territory; ensure 70% of registered distributors generate at least one order per quarter; drive 25% YoY distributor revenue growth.

Pipeline Generation Lead Management: Maintain a live pipeline of 2.5 monthly quota; generate 3050 qualified leads per month from channel partners, referrals, and direct outreach; log all activities in CRM within 24 hours.

Consultative Needs Diagnosis: Run structured discovery meetings to uncover each school's English-learning gaps, outcome objectives, and budget cycle; tailor Fluento's value proposition to each institution's specific context.

Relationship Retention Management: Ensure Year-1 schools transition into Year-2 renewals at 85% rate through proactive engagement, usage reviews, and outcome showcasing.

Market Intelligence Reporting: Provide weekly pipeline and territory health reports; flag competitive activity and pricing pressure; share school-level feedback to inform product and pricing strategy.

LOCATION TRAVEL

Base location: Designated city in assigned multi-city territory

Travel: 80% field travel (45 days per week); inter-city travel as required for distributor and school coverage

Coverage: 36 cities per territory depending on density and market maturity

EXPERIENCE

Minimum experience: 36 years in B2B field sales with a quota-carrying role

Education: Bachelor's degree (any discipline); MBA preferred but not mandatory

Language: Fluency in English + local language(s) of assigned territory (mandatory for school conversations)

Technical: Proficiency in CRM tools (Salesforce, Zoho, or HubSpot); working knowledge of MS Excel for pipeline tracking; ability to build and deliver slide-based presentations (PowerPoint / Google Slides)

CONSULTATIVE SELLING EXPERIENCE

Demonstrated track record of running needs-diagnosis-led sales conversations (not feature-pitch selling); ability to coach a school principal through problem articulation and ROI framing.

Established Relationships with Premium Schools: Active, referenceable relationships with school decision-makers (principals, trustees, management committees) at institutions with annual programme fees of 25,000 or above.

Distributor-Routed Business Experience: Proven experience building and managing distributor or channel partner networks; must be able to describe distributor onboarding, activation, and revenue management processes from personal experience.

B2B FIELD SALES EXPERIENCE

Minimum 3 years of end-to-end B2B field sales experience, preferably in EdTech, publishing, curriculum, or related education-adjacent sectors; track record of independently closing mid-size contracts.

COMPETENCIES REQUIRED

DESIRED SKILLS

• Experience selling English-language, literacy, or supplementary curriculum products to K12 institutions
• Knowledge of CBSE / ICSE / State Board school procurement and approval processes
• Prior experience managing a multi-city territory independently (without daily managerial oversight)
• Experience with schools transitioning from traditional text-book models to tech-integrated curriculum

PERSONALITY BEHAVIOURAL COMPETENCIES

• Hunter mindset with patience: Comfortable with long consultative cycles (3045 days) while maintaining full pipeline discipline
• Challenger communicator: Able to reframe school concerns, handle objections without discounting, and anchor conversations on outcomes
• Organised self-starter: Plans weekly school visit schedules independently; prioritises high-potential accounts without prompting
• Relationship equity builder: Earns genuine trust from school stakeholders not just transactional rapport
• Data-driven reporter: Updates CRM daily; pulls pipeline data to self-manage against quota

LEADERSHIP COMPETENCIES

• Ability to coach and support distributor partners through sales conversations
• Capacity to mentor junior sales staff once team expands
• Strategic thinking on territory market mapping prioritises effort by revenue potential

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.