Area Manager

Mahindra Group; Coimbatore District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Mahindra First Choice is seeking an Area Manager to drive auction operations across PAN India. You will manage offline and online auctions, strengthen buyer participation, and coordinate with regional teams to ensure strong vehicle listings and timely reporting.

The role requires a Bachelor’s degree or higher and 2+ years in auction operations; travel across the state is expected. English and regional language skills preferred, with depth in MIS and CRM usage.

Qualifications

• Bachelor’s degree or higher is required.
• Minimum 2+ years of experience in auction operations, field sales, area operations, or marketplace-driven businesses.
• Prior exposure to vehicle auctions, asset sales, or B2B platforms will be an added advantage.
• Strong understanding of yard and online auction operations.
• Willingness to travel across the state to conduct yard auctions and support on-ground execution.

Responsibilities

• Plan, organize, and execute offline auctions within the assigned region, ensuring maximum participation, fostering competitive bidding, and achieving successful auction outcomes.
• Support and guide Key Accounts Executives (KAE) in onboarding new buyers and managing renewal of existing buyers to strengthen the active buyer base.
• Actively engage with regular and high-potential buyers to drive participation and increase bid volumes across auctions.
• Coordinate closely with area and local managers to improve the quantity and quality of vehicle listings and ensure readiness for auctions.
• Travel across the state as required to conduct yard auctions and support on-ground execution for improved conversion performance.
• Monitor area-level auction performance and maintain accurate MIS, sharing daily reports and updates with the Regional Manager (RM) for review and action.

Skills

Auction operations

Buyer engagement

People coordination

CRM software

MIS reporting

Education

Bachelor’s degree or higher

Tools

CRM software

MIS reporting

Job description

Required Experience 3 - 10 years

Basic Section

No. Of Openings 1

BAND Operational

Grade G8O1

Designation Area Manager

Job Role Area Manager

Employment Type --

Requisition Type Replacement

Closing Date 18 Sep 2026

Created By --

Organisational

Sector Mobility Service Sector

Business Unit Services

Sub Business Unit Auctions - Online

Cost Centre 902380001

Country India

Zone South

State Tamil Nadu

Job Description

Position Title: Area Manager

Location: PAN India

Reporting To: Regional Manager

Department: Services - Auction

Objective:

To manage and drive auction operations within the assigned area by ensuring effective execution of yard and online auctions, strengthening buyerparticipation, improving vehicle listings, and supporting field teams to achieve higher conversion and bidding outcomes, while maintaining operationaldiscipline and timely reporting.Accountability:

• Plan, organize, and execute offline auctions within the assigned region, ensuring maximum participation, fostering competitive bidding, andachieving successful auction outcomes.
• Support and guide Key Accounts Executives (KAE) in onboarding new buyers and managing renewal of existing buyers to strengthen theactive buyer base.
• Actively engage with regular and high-potential buyers to drive participation and increase bid volumes across auctions.
• Coordinate closely with area and local managers to improve the quantity and quality of vehicle listings and ensure readiness for auctions.
• Travel across the state as required to conduct yard auctions and support on-ground execution for improved conversion performance.
• Monitor area-level auction performance and maintain accurate MIS, sharing daily reports and updates with the Regional Manager (RM) forreview and action.

Competencies:

• Strong understanding of yard and online auction operations
• Good people coordination and buyer engagement skills
• Ability to drive participation, bidding activity, and conversions
• Working knowledge of MIS reporting and basic CRM systems
• Willingness to travel and manage field-level operations independently

Experience:

• Bachelor’s degree or higher is required.

Minimum 2+ years of experience in auction operations, field sales, area operations, or marketplace-driven businesses.

• Prior exposure to vehicle auctions, asset sales, or B2B platforms will be an added advantage.

Languages

Preferred: English and Regional language

About Company:Mahindra First Choice (MFC) is India’s most trusted organised used-auto platform, backed by the legacy and credibility of the Mahindra Group. Wesimplify how India buys, sells and understands vehicles through a full suite of solutions—inspections, certifications, warranties, auctions, yardmanagement and digital-led retail.As part of our ecosystem, car&bike builds India’s largest hyper-local auto-tech network for content and commerce, offering credible dealerships,award-winning editorial and technology solutions for buyers and sellers.Together, we’re shaping a smarter, more transparent future for how India buys and sells vehicles.

Why you should join us

• A Brand That Opens Doors: Work with the credibility of the Mahindra name and one of India’s strongest auto platforms.
• Real Career Acceleration: Get Exposure to digital commerce, mobility tech, content, and operations—integrated roles that grow with you.
• Culture That Builds Leaders: Collaborative, agile, inclusive and innovation-first, we are proud to create industry leaders and mentors.
• Unlock Growth Across Boundaries: Cross-functional learning, internal mobility, and access to a group that spans mobility, tech, finance andmore.
• Work That Matters: Help organise the used-auto market and build solutions used by millions across India.

If you’re driven, curious and excited to shape the future of mobility commerce—this is where you belong.