Area Head-Institutional Sales

Birla Carbon; Chennai District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Aditya Birla Group is seeking an Area Head-Institutional Sales for the Cement division to drive sales growth, manage projects sites, and coordinate with CASC and branding teams. The role focuses on identifying opportunities at project sites, executing marketing plans, handling tenders, and ensuring customer satisfaction through timely follow-ups and service excellence.

You will lead frontline activities, coordinate with agencies, and ensure end-to-end lead conversion while maintaining strong

Qualifications

• Experience in institutional sales or field sales within cement or construction sectors.
• Ability to coordinate with agencies and brand teams.
• Strong communication and relationship management skills.
• Awareness of tender processes and sales cycle.

Responsibilities

• Stay updated with market trends and competitor activities.
• Gather market feedback and consumer insights and provide inputs regularly.
• Coordinate with agencies for frontline implementation of marketing plans.
• Drive sales growth by identifying project sites and pitching BW products.
• Participate in events with CASC and convert activity into business.
• Manage end-to-end lead conversion.

Skills

Market trends

Competitor awareness

Market feedback

Consumer insights

Promotions insights

Lead management

Job description

At the Aditya Birla Group, our Corporate Vision is aligned and intricately woven with our People Vision.

Area Head-Institutional Sales

Organization : Cement

Job Description:

Accountability

Supporting Actions

• Stay updated with market trends and competitor activities
• Gather market feedback and consumer insights and provide inputs on a regular basis. Provide feedback on weak area of sales, competitor price information and promotional activities
• Maintain awareness of new tender release through various mediums and promptly inform Zonal KA&Project Executive

Media and Advertisement Execution

• Effectively co-ordinate with agency for frontline implementation of zonal marketing plan in respective areas, in consultation with zonal branding executives.
• Ensure that all advertisement material (POP material, posters, danglers) are properly displayed with higher visibility

Driving Institutional Sale

• Achieve sales growth through identification of projects sites and pitching BW products at these sites
• Create awareness of BW products through sampling activities at project sites and site training programs, with the support from CASC.
• Participate in events along with CASC and convert the activity into business.
• Execute sales visits to projects as per the defined plan and daily update to State Head pertaining to sales activities
• Assist Zonal KA&Project executive in tender submission process
• Manage Lead end to end and ensure conversion of leads.

Customer Experience & Relationship Management

• Respond to customer complaints in a timely manner. Liaise with CASC team to address technical queries and glitches in product application
• Coordinate the CASC team to ensure a thorough understanding of customer needs and planning regular follow-ups to ensure high levels of customer satisfaction
• Action and close issues identified through client centricity initiatives
• Ensure timely refund / replacements of damaged goods.

Commercial Management and Process Efficiency

• Co-ordinate with Commercials team to raise sales invoice
• Follow up with the customers for timely payment as per credit terms
• Ensure adherence to sales process & system requirements
• Discover more about life at Aditya Birla Group