AREA BUSINESS MANAGER

Cadila Pharmaceuticals Limited; India; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Cadila Pharmaceuticals Limited in India is seeking a dynamic sales leader to drive monthly and annual sales targets across designated territories through a team of field officers.

You will focus on customer development including KOLs and doctors, ensure effective product launches, and supervise field teams to improve coverage, forecasting, and discipline in reporting and administration.

Qualifications

• Ideal candidate is a Science graduate with leadership experience.
• Experience in first-line management or from MNCs preferred.
• Strong process orientation and execution skills.

Responsibilities

• Achieve monthly and annual sales targets for the area.
• Develop and channelize field officers' efforts for customer growth.
• Drive KOL/doctor and chemist development and market expansion.
• Coordinate with partners and ensure product availability and distribution.
• Forecast accurately and monitor collection targets and HR processes.
• Implement marketing programs (CMEs, camps, symposia) effectively.

Skills

Interpersonal skills

Teamwork

Analytical ability

Communication skills

Education

Science graduate

Job description

Job Description:

JOB SUMMARY/ PURPOSE:

The incumbent will be responsible for: Achievement of budgeted sales targets for the area through the development & channelizing the efforts of the team of field officers, ensuring customer(KOLs, other Doctors and chemists) development, products, markets and through effective implementation of marketing programs

PRINCIPAL ACCOUNTABILITIES:

• 1. Achievement of Budgeted Sales TargetsAchievement of overall Monthly Sales Targets leading to achievement of Annual Sales TargetsAchievement of Brand-wise Sales Targets esp. for Thrust BrandsEnsuring achievement of targets by each FO territory and maximizing productivityImprove business hygiene by reducing sales returns & expiriesEffective forecasting to ensure smooth availability & distribution of productsCo-ordination with business partners/ distributionEnsuring achievement of collection targets
• 2. Customer Development/ KOL DevelopmentDevelopment of brand specific core customers & develop their business contributionsMonitoring the efforts of field officers with specific focus on ensuring Dr Call Average of 12 and minimum 95% MCR coverageSupporting the implementation of strategic alliance programs for maximizing ROI from KOLs through ensuring periodical visits asmandated by HODevelopment & sustenance of relationships of KOLs through personal visitsPeriodically track the contribution from KOLs and ensure interventions under the guidance of SMs in protecting & developing thebusiness from KOLs
• 3. Product DevelopmentIdentification and development of core customers for each product and maximizing their returnsDeveloping mechanisms to track the performance progress of these products and addressing gaps if any
• 4. Team Development/ Competence DevelopmentDeveloping the in-clinic effectiveness through channelizing the efforts of Field Officers in terms of Right Customer, Right Product andensuring Right Frequency of visitsImproving in clinic competence of FOs by developing their product knowledge, application of selling skills through joint call coachingDevelopment of teamwork and culture amongst the FOsEnsuring business process discipline & hygienePlanning & Organizing the efforts of self/ teamEfforts to retain the team and filling up of vacancies if any
• 5. Effective Implementation of Marketing ProgramsEnsuring effective implementation of marketing programs (CMEs/ Symposiums/Camps etc) thereby develop key brands in each territorythrough a team of FOsPeriodically track the implementation of marketing programs and address the gaps if anyPreparation of action plans during cycle meetings with an objective of improving implementationTracking the efforts of team members in terms of call average and coverage through Phyzii and ensuring complianceImplementation of local strategies under guidance of SMs
• 6. Reporting & AdministrationTimely Phyzii reporting of Self & ensuring the discipline of FOs in timely reporting of Phyzii as per timelinesMaintaining the secondary sales & primary sales records of each territory and ensuring the same in case of FOsUpdation of MCR, Chemist list and Institution list on a periodical basis as mandated by HOEnsuring effective DWP and implementation of the sameEnsuring discipline through control tools like STP, TP and other monitoring tools

Job Specifications

Ideal candidate would be a Science graduate ideally with previous experience of first line management or a candidate from MNC companies withexcellent process orientation and aptitudeGood interpersonal skills, team work, analytical ability etcGood communication skills, attention to detail, execution skills

Note: This is only an indicative list of key duties and this may change from time to time as per business needs. Advancement (both salary and growth) willbe based on assessment of competencies, experience, knowledge and performance as determined by company requirements and based on theevaluation by the company. Employee on probation will have to complete the probation assessment which includes, interview / review meetings,projects and /or written examination

Requirements: