AREA BUSINESS MANAGER

Cadila Pharmaceuticals Limited; Chennai District; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Cadila Pharmaceuticals Limited in Chennai invites a dynamic Sales Manager to lead field teams and drive growth across assigned territories. You will set budgets, monitor targets, and ensure timely market coverage through field officers, while developing Key Opinion Leaders and relationships with doctors and chemists.

The role emphasizes product development, marketing program execution, and rigorous reporting.

Qualifications

• Science graduate with strong process orientation and aptitude.
• Excellent interpersonal and communication skills with attention to detail.
• Proven ability to lead teams and execute plans effectively.

Responsibilities

• Achieve budgeted sales targets and drive monthly/annual sales growth.
• Develop KOLs and doctor/chemist relationships; ensure 12 Dr Call Average targets.
• Oversee product development and track performance for core brands.
• Develop FO teams; foster teamwork and discipline; manage vacancies.
• Implement marketing programs (CMEs, camps) and monitor execution.
• Maintain timely Phyzii reporting and sales records; ensure data accuracy.

Skills

Interpersonal skills

Teamwork

Analytical ability

Communication skills

Attention to detail

Execution skills

Process orientation

Education

Science graduate

Job description

Job Description:

JOB SUMMARY/ PURPOSE:The incumbent will be responsible for:Achievement of budgeted sales targets for the area through the development & channelizing the efforts of the team of field officers, ensuring customer(KOLs, other Doctors and chemists) development, products, markets and through effective implementation of marketing programsPRINCIPAL ACCOUNTABILITIES:1. Achievement of Budgeted Sales TargetsAchievement of overall Monthly Sales Targets leading to achievement of Annual Sales TargetsAchievement of Brand-wise Sales Targets esp. for Thrust BrandsEnsuring achievement of targets by each FO territory and maximizing productivityImprove business hygiene by reducing sales returns & expiriesEffective forecasting to ensure smooth availability & distribution of productsCo-ordination with business partners/ distributionEnsuring achievement of collection targets2. Customer Development/ KOL DevelopmentDevelopment of brand specific core customers & develop their business contributionsMonitoring the efforts of field officers with specific focus on ensuring Dr Call Average of 12 and minimum 95% MCR coverageSupporting the implementation of strategic alliance programs for maximizing ROI from KOLs through ensuring periodical visits asmandated by HODevelopment & sustenance of relationships of KOLs through personal visitsPeriodically track the contribution from KOLs and ensure interventions under the guidance of SMs in protecting & developing thebusiness from KOLs3. Product DevelopmentIdentification and development of core customers for each product and maximizing their returnsDeveloping mechanisms to track the performance progress of these products and addressing gaps if any4. Team Development/ Competence DevelopmentDeveloping the in-clinic effectiveness through channelizing the efforts of Field Officers in terms of Right Customer, Right Product andensuring Right Frequency of visitsImproving in clinic competence of FOs by developing their product knowledge, application of selling skills through joint call coachingDevelopment of teamwork and culture amongst the FOsEnsuring business process discipline & hygienePlanning & Organizing the efforts of self/ teamEfforts to retain the team and filling up of vacancies if any5. Effective Implementation of Marketing ProgramsEnsuring effective implementation of marketing programs (CMEs/ Symposiums/Camps etc) thereby develop key brands in each territorythrough a team of FOsPeriodically track the implementation of marketing programs and address the gaps if anyPreparation of action plans during cycle meetings with an objective of improving implementationTracking the efforts of team members in terms of call average and coverage through Phyzii and ensuring complianceImplementation of local strategies under guidance of SMs6. Reporting & AdministrationTimely Phyzii reporting of Self & ensuring the discipline of FOs in timely reporting of Phyzii as per timelinesMaintaining the secondary sales & primary sales records of each territory and ensuring the same in case of FOsUpdation of MCR, Chemist list and Institution list on a periodical basis as mandated by HOEnsuring effective DWP and implementation of the sameEnsuring discipline through control tools like STP, TP and other monitoring toolsJob SpecificationsIdeal candidate would be a Science graduate ideally with previous experience of first line management or a candidate from MNC companies withexcellent process orientation and aptitudeGood interpersonal skills, team work, analytical ability etcGood communication skills, attention to detail, execution skillsNote: This is only an indicative list of key duties and this may change from time to time as per business needs. Advancement (both salary and growth) willbe based on assessment of competencies, experience, knowledge and performance as determined by company requirements and based on theevaluation by the company. Employee on probation will have to complete the probation assessment which includes, interview / review meetings,projects and /or written examination

Requirements: