AREA BUSINESS MANAGER

Cadila Pharmaceuticals Limited; Muzaffarpur; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Cadila Pharmaceuticals Limited is seeking a field sales leader to drive area targets through a trained team of field officers. The role focuses on customer development with doctors, KOLs, and chemists and on implementing marketing programs across territories.

The ideal candidate will have a science background with prior first-line management experience and strong interpersonal and analytical skills to sustain business growth and adherence to company standards.

Qualifications

• Science graduate with first-line management experience in a pharma/medical setting.
• Experience in pharma or a similar field is preferred.
• Strong communication and analytical skills with a target-driven mindset.

Responsibilities

• Achieve budgeted sales targets for the area and drive monthly/annual revenue growth.
• Develop and guide Field Officers to ensure effective customer development (KOLs, doctors, chemists).
• Drive product development by identifying core customers and maximizing returns for each product.
• Lead team development to improve in-clinic effectiveness and maintenance of discipline.
• Ensure effective implementation of marketing programs (CME, symposiums, camps) across territories.
• Maintain timely Phyzii/field reporting and update MCR, chemist, and institution lists as required.

Skills

Sales leadership

KOL development

Education

Science degree

Job description

Job Description:

JOB SUMMARY/ PURPOSE:

The incumbent will be responsible for: Achievement of budgeted sales targets for the area through the development & channelizing the efforts of the team of field officers, ensuring customer(KOLs, other Doctors and chemists) development, products, markets and through effective implementation of marketing programs

PRINCIPAL ACCOUNTABILITIES:

• 1. Achievement of Budgeted Sales TargetsAchievement of overall Monthly Sales Targets leading to achievement of Annual Sales TargetsAchievement of Brand-wise Sales Targets esp. for Thrust BrandsEnsuring achievement of targets by each FO territory and maximizing productivityImprove business hygiene by reducing sales returns & expiriesEffective forecasting to ensure smooth availability & distribution of productsCo-ordination with business partners/ distributionEnsuring achievement of collection targets
• 2. Customer Development/ KOL DevelopmentDevelopment of brand specific core customers & develop their business contributionsMonitoring the efforts of field officers with specific focus on ensuring Dr Call Average of 12 and minimum 95% MCR coverageSupporting the implementation of strategic alliance programs for maximizing ROI from KOLs through ensuring periodical visits asmandated by HODevelopment & sustenance of relationships of KOLs through personal visitsPeriodically track the contribution from KOLs and ensure interventions under the guidance of SMs in protecting & developing thebusiness from KOLs
• 3. Product DevelopmentIdentification and development of core customers for each product and maximizing their returnsDeveloping mechanisms to track the performance progress of these products and addressing gaps if any
• 4. Team Development/ Competence DevelopmentDeveloping the in-clinic effectiveness through channelizing the efforts of Field Officers in terms of Right Customer, Right Product andensuring Right Frequency of visitsImproving in clinic competence of FOs by developing their product knowledge, application of selling skills through joint call coachingDevelopment of teamwork and culture amongst the FOsEnsuring business process discipline & hygienePlanning & Organizing the efforts of self/ teamEfforts to retain the team and filling up of vacancies if any
• 5. Effective Implementation of Marketing ProgramsEnsuring effective implementation of marketing programs (CMEs/ Symposiums/Camps etc) thereby develop key brands in each territorythrough a team of FOsPeriodically track the implementation of marketing programs and address the gaps if anyPreparation of action plans during cycle meetings with an objective of improving implementationTracking the efforts of team members in terms of call average and coverage through Phyzii and ensuring complianceImplementation of local strategies under guidance of SMs
• 6. Reporting & AdministrationTimely Phyzii reporting of Self & ensuring the discipline of FOs in timely reporting of Phyzii as per timelinesMaintaining the secondary sales & primary sales records of each territory and ensuring the same in case of FOsUpdation of MCR, Chemist list and Institution list on a periodical basis as mandated by HOEnsuring effective DWP and implementation of the sameEnsuring discipline through control tools like STP, TP and other monitoring tools

Job Specifications

Ideal candidate would be a Science graduate ideally with previous experience of first line management or a candidate from MNC companies withexcellent process orientation and aptitudeGood interpersonal skills, team work, analytical ability etcGood communication skills, attention to detail, execution skills

Note: This is only an indicative list of key duties and this may change from time to time as per business needs. Advancement (both salary and growth) willbe based on assessment of competencies, experience, knowledge and performance as determined by company requirements and based on theevaluation by the company. Employee on probation will have to complete the probation assessment which includes, interview / review meetings,projects and /or written examination

Requirements: