APM/PM - FMCG Supply & Demand Planning

Purplle.com; Maharashtra; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Purplle is hiring a Product Manager to build core demand and supply planning systems for its FMCG portfolio, spanning plants and contract manufacturers. You will work with the Senior PM to own delivery of demand forecasting, S&OP and end-to-end supply planning.

You will replace spreadsheet planning with connected tools, influence forecast accuracy, and drive inventory efficiency across channels, with clear impact on working capital and growth of Purplle brands.

Qualifications

• About 2 years of product management experience with clear ownership: you have taken products from discovery through delivery and adoption.
• Hands‑on exposure to demand and supply planning: forecasting and how accuracy is measured, S&OP, and inventory norms (safety stock, reorder points).
• Exposure to Indian general trade, modern trade and quick commerce.
• Strong analytical skills and working knowledge of SQL; you make decisions backed by data.
• First‑principles and systems thinking: you break ambiguous problems into structured pieces and...

Responsibilities

• Roadmap & Execution: Set a prioritised roadmap with the Senior Product Manager and own delivery.
• Demand Planning: Build demand forecasting, sensing and planning at range, channel, product and region level, including new product forecasting.
• S&OP Collaboration: Build the tool that runs the monthly S&OP cycle and aligns sales, planning and finance on one plan.
• Supply Planning: Take FG Buying live and scale it into end-to-end supply planning.
• Stakeholder Management: Work with planners, operations, sales (GT, MT, e-commerce, quick commerce), finance, data science and engineering to define requirements and drive adoption.
• Discovery & Delivery: Run discovery with planners, write PRDs and user stories, and manage the backlog with agile teams.
• KPI Ownership: Own forecast accuracy and bias, fill rate for modern trade and quick commerce, inventory health (days, excess, expiry) and adoption of the planning products.
• AI-Native Building: Identify where AI and LLMs can create outsized value in planning, such as explaining forecast changes, surfacing demand anomalies and automating routine plan reviews. Build these into the products, not as add-ons, and use AI tools to accelerate your own discovery, specs and analysis.

Skills

Product management

Demand planning

S&OP

Supply planning

Analytics

SQL

General trade exposure

Education

Engineering undergrad

MBA desirable

Tools

Looker

Tableau

Metabase

o9

Kinaxis

SAP IBP

Job description

About The Role

At Purplle, we are building a portfolio of beauty and personal care brands that sell across general trade,

About The Role

At Purplle, we are building a portfolio of beauty and personal care brands that sell across general trade, modern trade, e-commerce and quick commerce. To scale them, we need a planning system that puts the right product in the right channel at the right time, with the least working capital tied up. We are looking for a Product Manager to build the core of that system: the products that power demand and supply planning for our FMCG business.

This is a high-impact, zero-to-one role.

• You’ll work alongside the Senior Product Manager who leads our demand and supply planning products, and own the execution and scale-up of our demand planning, S&OP and supply planning products.
• Together, you’ll replace spreadsheet-based planning with connected demand and supply planning products that span our own plants and contract manufacturers.
• Your products will directly drive forecast accuracy, product availability across channels, inventory efficiency and working capital, with a tangible impact on the company's bottom line and on how fast our brands can grow.

Key Responsibilities

• Roadmap & Execution: Set a prioritised roadmap with the Senior Product Manager and own delivery.
• Demand Planning: Build demand forecasting, sensing and planning at range, channel, product and region level, including new product forecasting.
• S&OP Collaboration: Build the tool that runs the monthly S&OP cycle and aligns sales, planning and finance on one plan.
• Supply Planning: Take FG Buying live and scale it into end-to-end supply planning.
• Stakeholder Management: Work with planners, operations, sales (GT, MT, e-commerce, quick commerce), finance, data science and engineering to define requirements and drive adoption.
• Discovery & Delivery: Run discovery with planners, write PRDs and user stories, and manage the backlog with agile teams.
• KPI Ownership: Own forecast accuracy and bias, fill rate for modern trade and quick commerce, inventory health (days, excess, expiry) and adoption of the planning products.
• AI-Native Building: Identify where AI and LLMs can create outsized value in planning, such as explaining forecast changes, surfacing demand anomalies and automating routine plan reviews. Build these into the products, not as add-ons, and use AI tools to accelerate your own discovery, specs and analysis.

Desired Skills And Requirements

• About 2 years of product management experience with clear ownership: you have taken products from discovery through delivery and adoption, ideally in supply chain, operations or internal tools.
• Hands‑on exposure to demand and supply planning: forecasting and how accuracy is measured, S&OP, and inventory norms (safety stock, reorder points).
• Exposure to Indian general trade, modern trade and quick commerce.
• Strong analytical skills and working knowledge of SQL; you make decisions backed by data.
• First‑principles and systems thinking: you break ambiguous problems into structured pieces and...

Reason About How Forecasting, S&OP And Supply Planning Connect.

• High ownership and bias for action: you drive problems to resolution without waiting to be told.
• Clear written and verbal communication, and experience working cross-functionally in agile teams.

• Engineering undergraduate degree. An MBA from a Tier 1 business school is good to have.

Good-to-Have Skills

• Python for analysis or prototyping.
• BI tools such as Looker, Tableau or Metabase.
• Hands‑on use of a planning tool such as o9, Kinaxis or SAP IBP.
• Exposure to ML-based forecasting or replenishment products.

What You Will Gain

• Zero-to-one ownership of demand and supply planning products for a fast-growing FMCG portfolio.
• Monthly S&OP cycle exposure with sales, supply and finance leaders.
• A clear growth path, with your scope expanding as the products scale.

About Company

Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.