APAC Business Marketing Manager, AI Ecosystem

Meta; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Meta Bengaluru seeks a Business Marketing Manager for AI Ecosystem to grow awareness, adoption, and sentiment of Meta's AI models and monetization offerings among developers, startups, enterprises, and associations across APAC. The role blends strategic planning with hands-on execution, owning the APAC go-to-market plan.

You will bridge product, engineering, analytics, and marketing to craft technically credible positioning, content, and campaigns that boost developer engagement and measurable

Qualifications

• 10+ years in technology, developer/platform marketing in APAC.
• Experience marketing technical products to developers/ML/data science audiences.
• Knowledge of how developers build with AI and deploy.
• Experience creating technical content (tuts, blogs, videos).
• Experience marketing to hybrid audiences (developers, partners, enterprises).
• Marketing experience launching GenAI products and enabling adoption.
• Cross-functional collaboration across product, engineering, analytics, and marketing.
• Data-driven measurement of adoption and sentiment.

Responsibilities

• Own the APAC go-to-market plan for Meta's AI ecosystem.
• Grow awareness, adoption, and sentiment of Meta's AI models and monetization offerings.
• Work with product, engineering, developer relations, research, analytics, and digital marketing to execute plans.
• Engage developers, startups, enterprises, and associations across APAC with credible messaging.

Skills

APAC marketing experience

Developer marketing

AI developer workflows

Technical content creation

Hybrid audiences

GenAI marketing

Cross-functional collaboration

Data-driven marketing

Developer-led growth

Community engagement

APAC ecosystem

Language skills a plus

Education

Bachelor's degree in engineering, computer science, marketing, business, analytics, or related discipline

Tools

AI tools integration

Marketing analytics platforms

Job description

At Meta, we believe AI transforms how people and businesses connect and grow. Our mission is to enable and inspire developers to build with Meta's AI models and new monetization businesses, cultivating a thriving AI Ecosystem grounded in innovation and trust.

We're seeking a Business Marketing Manager for AI Ecosystem to grow the awareness, adoption, and sentiment of Meta's AI models and new monetization businesses with developers across the ecosystem including individual builders, startups, enterprises, and industry associations, spanning APAC's diverse markets. This role spans developers, ecosystem partners, and enterprise audiences, and it requires both a technical lens on AI models and demonstrated marketing acumen, from strategy through execution. You'll own the APAC go-to-market plan, combining day-to-day operational execution with longer-term strategic planning.

• 10+ years of professional experience in technology, developer/platform marketing, or B2B technology marketing in APAC
• Experience marketing technical products to a developer, ML engineering, or data science audience — including a demonstrated understanding of the developer/ML persona (workflows, tooling, evaluation criteria, pain points) and the ability to build technically credible positioning and messaging
• Working knowledge of how developers build with AI — how they evaluate models, integrate them into their stack, and deploy — across the build, fine-tune, evaluate, and deploy lifecycle
• Experience developing technical content: tutorials, technical blog posts, videos, demos, benchmark or architecture explainers
• Experience operating across hybrid audiences: individual developers and communities, ecosystem/platform partners, and enterprise engineering organizations
• Marketing experience launching and driving adoption of new technical products in the GenAI space
• Experience working cross-functionally with product, engineering, developer relations, research, analytics, and digital marketing
• Experience using data to measure adoption and sentiment and optimize outcomes within a measurable framework
• Bachelor's degree in engineering, computer science, marketing, business, analytics, or a related discipline
• AI-native across the marketing workflow: uses AI tools as default practice for planning, operations, research, campaign production and reporting
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience with developer-led or product-led growth, and measuring developer funnel signals (downloads, API calls, repository activity, retention)
• Experience engaging maintainer and contributor communities
• Active member of the AI Ecosystem and developer community, with contributions, technical writing, or conference speaking
• Experience implementing responsible, ethical AI practices (risk assessment, bias mitigation, quality/accuracy reviews)
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience with the APAC developer ecosystem — including startups, enterprises, and government agencies
• Professional fluency in one or more regional languages (e.g., Mandarin, Japanese, Korean, Bahasa Indonesia, Vietnamese, or Hindi) is a plus because the role requires direct engagement with developers, partners, and customers in local APAC markets where business is conducted in the local language