Analytics and Tag Manager Implementation Specialist

One97 Communications Limited; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

One97 Communications Limited is seeking a skilled analytics specialist to implement and maintain data tracking using Google Tag Manager and GA4. You will collaborate with the marketing team to define tracking objectives, set up events and goals, and analyze campaign performance to inform strategic decisions.

The role requires strong analytical thinking, excellent communication, and the ability to translate data into actionable recommendations within a team environment in a dynamic digital

Qualifications

• Experience implementing and managing Google Tag Manager.
• Hands-on experience with Google Analytics 4, including event and goal configuration.
• Deep understanding of digital marketing principles and the importance of analytics in digital strategies.
• Strong analytical skills and ability to translate data into actionable recommendations.
• Excellent communication skills and ability to work in a team environment.

Responsibilities

• Implement and maintain data tracking solutions using Google Tag Manager to ensure accurate and complete data collection.
• Collaborate closely with the marketing team to understand specific tracking objectives and requirements.
• Set up and manage Google Analytics 4 to analyze campaign performance and user behavior.
• Perform regular audits to ensure data integrity and troubleshoot tracking issues.
• Collaborate with other teams to integrate analytics data into marketing reports and dashboards.

Skills

Google Tag Manager

Google Analytics 4

Digital marketing

Analytical skills

Communication skills

Job description

Responsibilities

1. Implement and maintain data tracking solutions using Google Tag Manager to ensure accurate and complete data collection.
2. Collaborate closely with the marketing team to understand specific tracking objectives and requirements.
3. Set up and manage Google Analytics 4 to analyze campaign performance and user behavior.
4. Perform regular audits to ensure data integrity and troubleshoot tracking issues.
5. Collaborate with other teams to integrate analytics data into marketing reports and dashboards.

Requirements

1. Demonstrated experience implementing and managing Google Tag Manager.
2. Hands‑on experience with Google Analytics 4, including event and goal configuration.
3. Deep understanding of digital marketing principles and the importance of analytics in digital strategies.
4. Strong analytical skills and ability to translate data into actionable recommendations.
5. Excellent communication skills and ability to work in a team environment.