Analytics and Tag Manager Implementation Specialist

One97 Communications Limited; Dadri; On-site; INR 600,000 - 900,000; Full time

Job summary

One97 Communications Limited in India is seeking an analytics-focused professional to implement data tracking with Google Tag Manager and manage GA4 for campaign analysis and user behavior insights.

You will collaborate with the marketing team, audit data integrity, and help translate analytics into actionable recommendations for dashboards and reports.

Qualifications

• Experience implementing and managing Google Tag Manager.
• Hands-on experience with Google Analytics 4 including event and goal configurations.
• Strong understanding of digital marketing analytics.
• Strong data interpretation and actionable recommendations.
• Excellent team communication skills.

Responsibilities

• Implement and maintain data tracking solutions using Google Tag Manager to ensure accurate and complete data collection.
• Collaborate with the marketing team to understand tracking objectives and requirements.
• Set up and manage Google Analytics 4 to analyze campaign performance and user behavior.
• Perform regular audits to ensure data integrity and troubleshoot tracking issues.
• Collaborate with other teams to integrate analytics data into marketing reports and dashboards.

Skills

Analytical thinking

Data interpretation

Communication

Teamwork

Problem solving

Tools

Google Tag Manager

Google Analytics 4

Event configuration

Job description

Responsibilities

1. Implement and maintain data tracking solutions using Google Tag Manager to ensure accurate and complete data collection.
2. Collaborate closely with the marketing team to understand specific tracking objectives and requirements.
3. Set up and manage Google Analytics 4 to analyze campaign performance and user behavior.
4. Perform regular audits to ensure data integrity and troubleshoot tracking issues.
5. Collaborate with other teams to integrate analytics data into marketing reports and dashboards.

Requirements

1. Demonstrated experience implementing and managing Google Tag Manager.
2. Hands‑on experience with Google Analytics 4, including event and goal configuration.
3. Deep understanding of digital marketing principles and the importance of analytics in digital strategies.
4. Strong analytical skills and ability to translate data into actionable recommendations.
5. Excellent communication skills and ability to work in a team environment.