Analyst - SEO

Publicis Group; Mumbai; On-site; INR 300,000 - 420,000; Full time

Job summary

Performics India, part of Publicis Groupe, is seeking an SEO Analyst to drive on-page and off-page optimization for multiple clients in diverse sectors. You will analyze sites, perform keyword research, and implement SEO best practices to boost organic visibility.

The role requires 1–2 years of SEO experience, strong technical understanding, and proficiency with HTML and web technologies. You will work closely with a team to plan strategies, monitor results, and report progress to clients.

Qualifications

• 1–2 years of SEO experience.
• Strong technical understanding of web technologies.
• Experience with on-page and off-page SEO.

Responsibilities

• Handle on-page and off-page SEO for multiple clients.
• Understand the client business and goals.
• Analyze a website from SEO and technical perspectives.
• Perform thorough keyword analysis for the site.
• Implement on-page optimization incorporating SEO elements.
• Deliver on-page optimization reports and implement recommendations.
• Formulate a link-building strategy and monitor progress.
• Use analytics and webmaster tools to track site performance.
• Keep up-to-date with Google Algorithms and GA tools.
• Communicate progress of projects to clients.

Skills

HTML understanding

Web technologies (PHP, ASP, Java)

English communication

Tools

PHP

ASP

Java

Job description

Company description

About the Company: Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India. We specialize in data-driven marketing, covering a spectrum of solutions across paid marketing, performance content (SEO), media planning, programmatic, and data science & analytics; supported by their in-house capabilities on technology and creative. We are currently driving digital solutions for some of the largest Indian and International brands. Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc. The employee strength across 3 locations in India is around 700+ digital marketeers. We are catering to end-to-end digital marketing solutions for premium brands in the country.

Overview

Summary:

• To help a client achieve their online marketing goals through Search Engine Optimization
• To contribute towards the strengthening of the entire SEO community within Performics

Responsibilities

Roles & Responsibilities:

• Handling on page & off page SEO activities for multiple clients
• Understand the business of the client
• Analyse a website from an SEO and Technical perspective
• Perform a through keyword analysis for the site
• Make an On Page Optimization incorporating the various on page elements involved in SEO
• Get the on page optimization report implemented
• Formulate a link building strategy for your projects
• Analyze the progress of your site using various analytical and webmaster tools
• Tweak the on page and off page optimization depending on performance
• Keeping abreast with the latest updates in Search engine Algorithms
• Keeping abreast with the latest happenings in Google Analytics Platforms and Google Webmaster World
• Sharing your research with the entire team
• Handling the day to day activities of your link managers
• Communicate with Clients and Update them on the progress of their project

Qualifications

Required:

• 1 to 2 years of experience
• Active Experience in working with Search Engines and Good Technical Understanding

Key skills & tools:

• Good Understanding of HTML
• Capable of Comprehending Web technologies such as PHP, ASP, Java
• Should take a keen interest in Search Engines and their Algorithms
• GAIQ Qualification (if present, will be taken into consideration)

Soft Skills:

• Excellent written and Spoken English
• Good Communication Skills
• Good Interpersonal Skills