Analyst - SEO

Performics; Mumbai; On-site; INR 350,000 - 520,000; Full time

Job summary

Performics India, a Publicis Groupe company, invites applications for an SEO specialist to support a range of clients with data‑driven marketing strategies. You will work on on-page and off-page SEO, keyword analysis, and reporting, while learning how to optimize sites effectively and ethically.

Ideal candidates have 0–1 years of SEO experience, a solid grasp of HTML, and an interest in search engine algorithms. Familiarity with PHP/ASP/Java and a GAQ/GAIQ background is a plus.

Qualifications

• 0 to 1 years of experience in SEO or related fields.
• Good technical understanding and passion for search engines.
• Strong understanding of HTML and basic web technologies (PHP, ASP, Java).
• Interest in search engine algorithms and updates.
• GAIQ qualification preferred.

Responsibilities

• Handle on-page and off-page SEO activities for multiple clients.
• Analyze client websites from SEO and technical perspectives.
• Perform keyword analysis and implement on-page optimization reports.
• Develop and execute link building strategies for projects.
• Monitor progress using analytics and webmaster tools.

Job description

Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India. We specialize in data driven marketing, covering a spectrum of solutions across paid marketing, performance content (SEO), media planning, programmatic and data science & analytics; supported by their in-house capabilities on technology and creative.

We are currently driving digital solutions for some of the largest Indian and International brands. Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc. The employee strength across 3 locations in India is around 700+ digital marketeers.

We are catering to end to end digital marketing solutions for premium brands in the country.

Summary:

• To help a client achieve their online marketing goals through Search Engine Optimization
• To contribute towards the strengthening of the entire SEO community within Performics

As part of the SEO strategy you will

• Handling on page & off page SEO activities for multiple clients
• Understand the business of the client
• Analyse a website from an SEO and Technical perspective
• Perform a through keyword analysis for the site
• Make an On Page Optimization incorporating the various on page elements involved in SEO
• Get the on page optimization report implemented
• Formulate a link building strategy for your projects
• Analyze the progress of your site using various analytical and webmaster tools
• Tweak the on page and off page optimization depending on performance
• Keeping abreast with the latest updates in Search engine Algorithms
• Keeping abreast with the latest happenings in Google Analytics Platforms and Google Webmaster World
• Sharing your research with the entire team
• Handling the day to day activities of your link managers
• Communicate with Clients and Update them on the progress of their project

Required:

• 0 to 1 years of experience
• Active Experience in working with Search Engines and Good Technical Understanding preferred.
• Good Understanding of HTML
• Capable of Comprehending Web technologies such as PHP, ASP, Java
• Should take a keen interest in Search Engines and their Algorithms
• GAIQ Qualification (if present, will be taken into consideration)