Analyst - SEO

Publicis Groupe Holdings B.V; Mumbai; On-site; INR 350,000 - 550,000; Full time

Job summary

Performics India, a Publicis Groupe company, is seeking an SEO Analyst to drive on-page and off-page optimization for multiple clients. You will analyze websites, perform keyword research, and assist in implementing SEO strategies to boost organic performance.

The role requires 1–2 years of experience, strong English communication, and a solid understanding of web technologies. This is a hands-on position based in Mumbai with opportunities to grow within a leading digital marketing group.

Qualifications

• 1–2 years of SEO experience.
• Active experience with search engines and strong technical understanding.

Responsibilities

• Handle on-page and off-page SEO for multiple clients.
• Understand client business and tailor SEO strategies.
• Perform keyword research and site analysis.
• Implement on-page optimization and monitor results.
• Keep up-to-date with Google algorithms.
• Communicate progress to clients.

Skills

HTML knowledge

Technical understanding

English communication

Tools

PHP

ASP

Java

Job description

Company description

Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India. We specialize in data-driven marketing, covering a spectrum of solutions across paid marketing, performance content (SEO), media planning, programmatic, and data science & analytics; supported by their in-house capabilities on technology and creative. We are currently driving digital solutions for some of the largest Indian and International brands. Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc. The employee strength across 3 locations in India is around 700+ digital marketeers. We are catering to end-to-end digital marketing solutions for premium brands in the country.

Overview

• To help a client achieve their online marketing goals through Search Engine Optimization
• To contribute towards the strengthening of the entire SEO community within Performics

Responsibilities

• Handling on page & off page SEO activities for multiple clients
• Understand the business of the client
• Analyse a website from an SEO and Technical perspective
• Perform a through keyword analysis for the site
• Make an On Page Optimization incorporating the various on page elements involved in SEO
• Get the on page optimization report implemented
• Formulate a link building strategy for your projects
• Analyze the progress of your site using various analytical and webmaster tools
• Tweak the on page and off page optimization depending on performance
• Keeping abreast with the latest updates in Search engine Algorithms
• Keeping abreast with the latest happenings in Google Analytics Platforms and Google Webmaster World
• Sharing your research with the entire team
• Handling the day to day activities of your link managers
• Communicate with Clients and Update them on the progress of their project

Qualifications

Required

• 1 to 2 years of experience
• Active Experience in working with Search Engines and Good Technical Understanding

Key skills & tools

• Good Understanding of HTML
• Capable of Comprehending Web technologies such as PHP, ASP, Java
• Should take a keen interest in Search Engines and their Algorithms
• GAIQ Qualification (if present, will be taken into consideration)

Soft Skills

• Excellent written and Spoken English
• Good Communication Skills
• Good Interpersonal Skills