Analyst - SEO (Pune)

Puretech Internet; Pune District; On-site; INR 300,000 - 600,000; Full time

Job summary

A dynamic tech company in Pune District, India, is seeking a skilled SEO Specialist to enhance search engine rankings and drive organic traffic. Responsibilities include keyword research, on-site optimization, and content recommendations. The ideal candidate will have 1-3 years of SEO experience, a strong analytical mindset, and proficiency in tools like Google Analytics and SEMrush. This role requires a detail-oriented individual dedicated to achieving excellence in SEO strategies and reporting.

Qualifications

• 1 to 3 years of experience in SEO roles.
• Proven track record of improving organic search rankings.
• Strong knowledge of SEO best practices and algorithms.

Responsibilities

• Create and organize keyword lists and content themes.
• Conduct independent keyword research.
• Provide on-page recommendations and technical website checks.
• Regularly report on keyword rankings and SEO metrics.

Skills

Keyword research

SEO tools proficiency

Analytical skills

Content recommendations

Link acquisition

Tools

Google Analytics

SEMrush

Moz

Ahrefs

Job description

We are seeking a highly skilled and dedicated SEO Specialist to join our dynamic team. The ideal candidate will be responsible for various aspects of search engine optimization, including keyword research, website evaluation, on-site optimization, content recommendations, link acquisition, and monthly reporting. The role requires a meticulous individual with strong analytical skills, an eye for detail, and a commitment to excellence.

The hands on position will include:

• Create accurate keyword lists and organize content themes effectively.
• Conduct keyword research independently, with minimal guidance.
• Demonstrate proficiency in Information Architecture, content evaluation, and recommendations.
• Perform technical checks on websites, including breadcrumbs, heading tags, and content accessibility.
• Provide source code-level recommendations for better website crawling.
• Implement Meta and OG tags, crafting context-based, keyword-rich Meta and Title Tags.
• Ensure error-free documents and provide on-page recommendations for SEO enhancement.
• Understand client services/products and deliver detailed content requirements.
• Show expertise in keyword density, proximity, and Latent Semantic Keywords to generate unique ideas and avoid duplication.
• Initiate backlinks with catchy headlines and descriptions containing keywords and page URLs.
• Regularly refresh link details and stay updated on new content syndication platforms.
• Adhere to reporting schedules and proactively report deviations.
• Emphasize keyword ranking trends and provide error-free reports showcasing understanding of key SEO metrics.
• Investigate Bounce Rate variations and integrate Search Console and Google Analytics for comprehensive reporting on business improvements or deterioration.

Qualifications and Skills:

• Experience 1 to 3 years
• Proven experience working in SEO roles, with a strong track record of improving organic search rankings and driving measurable results.
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency in SEO tools and platforms such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.
• Stronganalytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Passion for staying updated on the latest SEO trends, tools, and techniques.