Analyst Relations Specialist Marketing

C5i; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A marketing and analytics firm located in Mumbai is seeking an Associate Manager - Analyst Relations & Strategic Programs Lead. The ideal candidate will manage analyst engagements, oversee webinars and events, and coordinate marketing programs to enhance brand perception. Candidates should have 1–5 years of relevant experience and excellent organizational skills. This role involves close collaboration with leadership and various teams to optimize high-impact marketing strategies and ensure professional engagements.

Qualifications

• 1–5 years of experience in marketing, consulting, events, or communications.
• Strong communication and coordination skills.
• Experience in project management.

Responsibilities

• Maintain structured plan of analyst activities across various firms.
• Own end-to-end project management for webinars and LinkedIn Lives.
• Support in running Customer Advisory Board events.
• Define and manage participation in events, awards, and speaking opportunities.

Skills

Organized

Reliable

Detail-oriented

Communication

Coordination

Education

MBA or equivalent

Job description

Associate Manager - Analyst Relations & Strategic Programs Lead

Role Purpose

Own C5i’s presence in the analyst ecosystem and high-impact marketing programs that shape brand credibility, market perception, and executive relationships. This role ensures C5i shows up in the right analyst reports, right events, and right conversations — with strong execution and measurable ROI.

This is a high-trust coordination role working closely with leadership, product, sales, analysts, and vendors.

Who This Role Is For

This role is ideal for someone who:

• Has 1–5 years of experience in marketing, consulting, events, or communications
• Is comfortable speaking with:
• Executives
• Analysts
• External partners
• Is extremely organized, reliable and detail-oriented
• Enjoys running programs where many people are involved

MBAs or early-career professionals with strong communication and coordination skills are encouraged to apply.

Key Responsibilities:

1. Analyst Relations (Core Area)

• Maintain a single, structured plan of all analyst activity across Gartner, Forrester, Everest, ISG and orchestrating an engagement plan to ensure we are constant engaging with analysts impacting feature mentions.
• Track:
• Upcoming reports
• RFI/RFP timelines
• Analyst briefings
• Dry runs and internal prep calls
• Coordinate between:
• Product teams
• Marketing
• Help ensure analysts are regularly updated on:
• Acquisitions
• Client wins
• Key thought leadership

You will ensure analyst engagements are consistent, professional and aligned to our priorities.

2. Webinars & LinkedIn Lives

• Own the end-to-end project management for:
• Webinars
• LinkedIn Lives
• Run kickoff calls, speaker coordination, timelines and internal follow-ups
• Work with campaign and content teams to ensure everything is ready on time

3. Customer Advisory Board (CAB)

• Support in running CAB events (virtual + physical)
• Handle:
• Speaker coordination
• Invite tracking
• Vendor coordination for physical events
• Ensure a high-quality experience for senior customers and leaders
• QC all the Marketing collateral being leveraged at these sessions.

4. Events, Awards & Speaker Programs

• Help define which events, awards and speaking opportunities matter most with an end goal of maximizing ROI and outcomes.
• Work with internal teams (who will do research and submissions) to:
• Prioritise the right events
• Track timelines
• Coordinate assets and participation
• Support execution for a small number of high-impact physical and virtual events each year