Analyst, Performance Marketing

UNAVAILABLE; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Annual Leave 15 days

Sick Leave 12 days

Maternity/Paternity Leave

L&D Budget for upskilling

Group Personal Accident Cover

Life Insurance

Family Insurance

Monthly Cross Team Lunch

Rewards & Recognition program

Job summary

Assembly is seeking an experienced Senior Paid Social Specialist to manage campaigns for clients in MENA markets from our Bangalore office. You will plan, build, and optimize paid social programs across Facebook, Instagram, LinkedIn, Twitter and more to deliver client objectives.

Responsibilities include analyzing performance, refining targeting, and steering a potential team as you demonstrate strong data-driven decision making and hands-on expertise in paid social advertising.

Qualifications

• 4+ years of experience managing Paid Social campaigns.
• Proven ability to set up and optimize campaigns on Facebook, LinkedIn, Instagram, Pinterest, Snap and Twitter.
• Strong data analysis skills, including advanced Excel techniques.

Responsibilities

• Demonstrate in-depth knowledge of Paid Social best practices, framework, account structure, bidding, targeting and apply to campaigns.
• Build paid social campaigns and strategies aligned with client objectives and insights.
• Manage campaigns based on strategic direction from the Dubai team members and other stakeholders.
• Ensure campaign setup and delivery align with the tactical plan and provide recommendations for future planning.

Skills

Paid Social

Facebook Ads

Instagram Ads

LinkedIn Ads

Pinterest Ads

Snap Ads

Twitter Ads

Data Analysis

Tools

Microsoft Excel

Job description

About Us

At Assembly, we help brands find the change to fuel business growth. We are an award-winning global brand performance agency, home to 1,600 talented people across 25 offices globally. We create unique data, technology and media solutions that enable faster and smarter problem solving and an inspired, collaborative workplace culture.

At Assembly we embody three core values:Show Up- actively contribute to a space of personal and collective growth;Make Change- embrace obstacles as opportunities, taking intentional steps to drive positive change; andWin Well- approach success with integrity, responsibility, and a commitment to collaboration, understanding that the journey is as important as the destination. Together, we create an environment that fosters continuous learning, adaptability, and a shared passion for making a meaningful impact.

We stay ahead of what’s next, providing fresh insights to spark new ideas. We’re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges—in entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence

Overview

TheSeniorPaid Social Specialistwouldbe responsible foran managing advertising campaigns for clientsinMENAmarkets, onvariousPaid Social platformslike,Facebook,Instagram, Snapchat, LinkedIn,TwitterandPinterestto name a few. The individual willbe responsible forplanning,building,optimizingcampaigns, andanalyzeperformance based on clientobjectives. He/she may eventually also manage a team based on his/her capabilities and performance.

Responsibilities

We arelooking to bring in an experienced analyst to support ourpaidsocial media. The primary responsibility of this role will be to strengthen the capabilities of ourBangaloreoffice as it relates to managing Paid Social Advertising campaigns.

Primary Duties

• Demonstrate an in-depth practical knowledge of Paid Social best practice,OptimisationFramework, Account Structure, Bidding Strategy,Targetingtypes, and their application to campaigns to generate a high standard of delivery
• Build paid social campaigns & strategies that are structured into clear frameworks focused onclientsbusinessobjectives& are built upon solid insight
• Managepaid socialcampaigns based on the agreed-upon strategic direction provided by theDubaiteam members.
• Ensure campaign setup and deliveryisaligned with the tactical plan and offer strategic and tactical recommendations to help shape future planning.
• Optimizemedia campaigns towardsthetarget KPIs within various advertising platforms, including but not limited to:
• Facebook Ads Manager
• Instagram Ads
• LinkedIn Advertising Products
• Twitter
• Pinterest
• Snap

Required Skills

• Desired Experience-4+ yearsof experience in managing Paid Socialcampaigns
• Experience in setting up andoptimizingcampaigns on social media platforms like Facebook, LinkedIn,Instagram, Pinterest, Snap,and Twitter
• Strong data analysis skills (including advanced Microsoft Excel skills)

Benefits

• Annual Leave in number of 15 allotted to all employees beginning of every calendar year.
• Sick Leave in number of 12 is allotted effective DOJ and beginning of ever calendar year.
• Other Leaves-Maternity Leave & Paternity Leaves, Birthday Leave Entitlement
• Dedicated L&D Budget for all Teams to upskill & get certified
• All employees are entitled for Group Personal Accident Cover & Life Cover Insurance.
• Insurance coverage for the entire family (Employee + up to 7 dependents - Self, Spouse, up to 4 children, and Parents)
• Monthly Cross Team Lunch
• Rewards and Recognition program-Employee of the month, Star Performer, Tenure Celebration & many more

Equal Opportunities

Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

Social and Environmental Responsibility

At Assembly, we have a responsibility to bring impact into our every day. This means we must always look for ways in which to be conscious citizens in our roles to support society and environmental sustainability. We encourage employees to; be a conscious citizen by actively participating in our organisation's sustainability efforts, help us promote environmentally friendly practices within the workplace, collaborate with community organisations and stakeholders to support initiatives aligned with our company's values, participate in volunteer activities that benefit the community. Employees are also encouraged to make suggestions and evaluate our business practices to identify areas for improvement in social and environmental performance. Employees at Assembly demonstrate commitment to sustainability and inclusivity in their actions and behaviors.