Analyst III - Marketing Insights

The Kraft Heinz Company; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

The Kraft Heinz Company in Bengaluru is seeking an Analyst III – Marketing/ Consumer Insights to drive marketing strategy through deep dive analytics of large datasets. This role focuses on deriving actionable insights to guide growth and innovation within the Brand Growth System framework.

Responsibilities include generating hypotheses, delivering high-quality outputs, and creating data visualizations using Alteryx, Tableau, and Power BI.

Qualifications

• Bachelor / Post Graduate degree in Marketing, Business, Statistics or a related field; MBA or advanced degree preferred.
• Minimum of 3–6 years of relevant experience in Consumer Products / Retail data analytics.
• Strong communications skills and ability to drive discussions with senior stakeholders.
• Understanding of analytical tools and techniques including Alteryx, Tableau, Power BI; Python, R, SPSS a plus.
• Strong skills in Microsoft Excel and PowerPoint.
• Knowledge about leading AI-based solutions is a plus.

Responsibilities

• Derive actionable insights from voluminous quantitative and qualitative datasets.
• Leverage analytical tools for data visualization (Alteryx, Tableau, Power BI, MS Office).
• Own and deliver high-quality outputs for the allocated workstream to regional stakeholders with supervisor support.
• Generate comprehensive hypotheses/insights and prioritize solutions for key issues using various analyses.
• Support automation of analysis using AI and advanced analytics tools.
• Collaborate effectively in a team setting and communicate results clearly.

Skills

Data-driven storytelling

Stakeholder communication

Team collaboration

Education

Bachelor / Post Graduate degree in Marketing, Business, Statistics

MBA or advanced degree preferred

Tools

Alteryx

Tableau

Power BI

Python

R

SPSS

Microsoft Excel

PowerPoint

Job description

Job Description

Job Title: Analyst III – Marketing/ Consumer Insights

GBS Analyst III – Marketing/ Consumer Insights

We are seeking an experienced Analyst for our Marketing and Consumer Insights team. This role is pivotal in driving our marketing strategies and deepening our understanding of consumer behaviors to fuel growth and innovation, and to deliver on the underlying analytics of KHC’s proprietary Brand Growth System (BGS). BGS is the systematic way in which KHC grows brands by identifying underlying consumer fundamentals, enabling strategic “where to play” choices, analyzing a brand’s performance along “how to win” levers – and identify opportunities to deliver on growth and profitability. The successful candidate will be a strategic thinker with a robust background in consumer insights, marketing analytics, and a passion to derive actionable insights from voluminous quantitative and qualitative datasets

Requirements

• Contribute as a member of the team to derive actionable insights from voluminous quantitative and qualitative datasets
• Leveraging analytical tools for powerful data visualization (MS Ofiice, Alteryx, Tableau, PowerBI)
• Own and deliver high quality outputs , of the allocated workstream, timely to regional stakeholders with support from supervisors
• Generate comprehensive hypotheses/insights and prioritize solutions for the most pertinent issues using various tools and techniques. These may include industry research,presentations, data modeling , and other analyses
• Support and drive automation of analysis by leveraging tools on AI and advanced analytics
• Work well in a team setting ; Seek and provide actionable feedback in interactions

Qualifications

Education

• Bachelor / Post Graduate degree in Marketing, Business, Statistics, or a related field. MBA or advanced degree is preferred.

Experience

• Minimum of 3-6 years of relevant experience - exposure to management consulting and/or data analytics relating to market/ business/ consumer insights, preferably within Consumer Products / Retail industry domains
• Strong communications skills , should be able to drive discussion/presentations with senior stakeholders
• Understanding of analytical tools and techniques including / similar to Alteryx, Tableau, Power BI is mandatory; Understanding of Python, R, and SPSS would be a plus
• Strong skills in Microsoft Excel and PowerPoint are required
• Knowledge about leading AI based solutions are a plus
• Candidates should possess excellent analytical, communication, and team player skills ; ability to handle multiple tasks and work under pressure

• Experienced within Food/Beverage Industry and/or Global Business Services (GBS) organizations is a bonus!

Location(s)

Bengaluru - Brookfield GCC

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes**.**