Senior Manager – Marketing & Consumer Insights

AB InBev GCC India; India; On-site; INR 2,400,000 - 4,200,000; Full time

Job summary

AB InBev GCC India is seeking a senior marketing professional to lead cross-functional initiatives from Bangalore. You will shape brand strategy, drive market research, and coordinate with sales, finance, and tech teams to deliver growth and consumer-centric campaigns.

The role requires a track record of leading marketing KPIs, managing teams, and implementing digital marketing transformations in a fast-paced environment.

Qualifications

• MBA or equivalent in business/marketing.
• 7–14 years of experience in marketing leadership roles.
• Experience in CPG/ FMCG/global capability context.

Responsibilities

• Drive marketing KPIs like brand power, share, and ROI.
• Lead cross-functional teams across functions and markets.
• Manage and mentor marketing professionals and data scientists.

Skills

Brand management

Social listening

Market research

People management

Tech transformation

Digital marketing

Education

MBA or related field

Tools

Nielsen

Kantar

Shopify

Power BI

Brandwatch

Python

Job description

Dreaming big is in our DNA. It's who we are as a company. It's our culture. It's our heritage. And more than ever, it's our future. A future where we're always looking forward. Always serving up new ways to meet life's moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

Dreaming big is in our DNA. It's who we are as a company. It's our culture. It's our heritage. And more than ever, it's our future. A future where we're always looking forward. Always serving up new ways to meet life's moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

AB InBev GCC was incorporated in 2014 as a strategic partner for Anheuser-Busch InBev. The centre leverages the power of data and analytics to drive growth for critical business functions such as operations, finance, people, and technology. The teams are transforming Operations through Tech and Analytics.

Do You Dream Big?

We Need You.

Job Description

Job Title:

Location:

Bangalore (Onsite)

Reporting to:

GBS Commercial Director

PURPOSE OF ROLE

The position requires liaising between the GCC team and Business Directors/Senior managers in managing the day-to-day activities. Maintain regular catch up with the Local market to take important decisions on People, Technology and Process. Collaborate with the team to give right feedback and challenge them with the targets enabling them to grow with Organization. This position requires prior experience managing strategic/cross-organizational projects, which would bring value to the business. The position requires responsibility for coordinating and overseeing the operations of the team in accordance with Service Level Agreements (SLA). Apart from this, participates actively in standardization and improvement of projects, people development and recruitment.

KEY TASKS AND ACCOUNTABILITIES

• Innovate and deliver additional value to leadership through efficient, quality service and continuous improvement.
• Drive the process of all marketing functions smoothly.
• Manage business/brand portfolio and define strategies, priorities and changes with the country counterpart.
• Provide any needed and associated ad hoc analyses, insights, and analysis of the data.
• Team and work management.
• Collaborate with business unit. partners on a daily basis to ensure delivery of activities.
• Ensures service measures are in accordance with the Service Level Agreement (SLA).
• Reviewing and prioritizing the requests placed by the stakeholders.
• Run multiple high impact projects across the globe.
• Mentor and train Managers, analysts, and data scientists on functional and leadership skills.
• Track team metrics in a detailed and timely manner; proactively monitor Service Measures and elevate any potential service issues.
• Follow monthly routines with team and stakeholders.
• Conduct monthly marketing townhalls, team meetings, Performance reviews and workshop.
• Responsible for team members Recognition & performance.
• Practice Operational Excellence in day-to-day operations within own team.
• Should work towards standardizing of the process and add value to the existing role.
• Ensure high quality research and analytics work is delivered as per the business need.
• Ability to be highly flexible and react swiftly to changing priorities and urgent situations.
• Provide input into process improvement opportunities and may oversee defining standards for new processes and reusable processes.
• Juggle multiple requests, prioritize according to business stakeholder needs and requirements.
• Drive projects to bring transformation and analytics in current business.
• Drive cross-functional projects with other senior leaders.
• Drive leadership initiatives across the commercial function.
• Work alongside other functions like people, finance, procurement, legal, tech and administration team.
• Bring innovate ideas to drive business growth and increase brand power/equity.

QUALIFICATIONS, EXPERIENCE, SKILLS

Education

• Master's degree in Business Administration (MBA) or any relevant field (e.g., Data Science, Marketing, Economics).

Experience

• Overall Exprience of 7-14 years of experience
• Experience in CPG/FMCG/Retail GCCs/CoEs leading Marketing team preferably in a Global Capability Center Setup
• Proven experience driving marketing KPIs like Brand Power, MDS, Market Share, Campaign ROI, NPS, etc.
• Must have hands-on experience with tools like Nielsen, Kantar, IRI, Medallia, Survey Monkey, Brandwatch, Emplify, Amplify, Shopify, Creator IQ

Skills

Mandatory Skills

• Brand Management/ Brand Performance
• Social Listening
• Market Research
• People Management
• Tech Transformation
• Digital Marketing

Good to Have Skills

• SQL
• Python
• Power BI
• Datorama
• Analytics
• Project Management
• CRM Tools

And above all of this, an undying love for beer!

We dream big to create future with more cheers.