Analyst III, Marketing Insights

Kraft Heinz; Ahmedabad District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Kraft Heinz in India is seeking a GBS Analyst III – Marketing/Consumer Insights to drive marketing strategies and deepen understanding of consumer behaviors through analytics of the Brand Growth System.

You will derive actionable insights from large datasets, create visualizations with Alteryx/Tableau/Power BI, and present findings to regional stakeholders with senior-level collaboration.

Qualifications

• Bachelor or PG in Marketing/Business/Statistics; MBA preferred.
• 6–8 years of experience in consumer insights/analytics in CP/Retail domains.
• Strong communication skills for senior stakeholder discussions/presentations.
• Proficiency with Alteryx, Tableau, Power BI; Python/R/SPSS a plus.

Responsibilities

• Derive actionable insights from large quantitative and qualitative datasets.
• Leverage tools for data visualization and storytelling (Alteryx, Tableau, Power BI).
• Own and deliver outputs for regional stakeholders with supervisor support.
• Generate hypotheses and prioritize solutions using various analyses and industry research.
• Support automation of analyses using AI and advanced analytics.
• Collaborate effectively in a team and provide constructive feedback.

Skills

Strong communications

Excel

PowerPoint

Team player

Education

Bachelor’s or Post Graduate in Marketing/Business/Statistics

MBA or advanced degree preferred

Tools

Alteryx

Tableau

Power BI

Python

R

SPSS

Job description

GBS Analyst III – Marketing/ Consumer Insights We are seeking an experienced Analyst for our Marketing and Consumer Insights team. This role is pivotal in driving our marketing strategies and deepening our understanding of consumer behaviors to fuel growth and innovation, and to deliver on the underlying analytics of KHC’s proprietary Brand Growth System (BGS). BGS is the systematic way in which KHC grows brands by identifying underlying consumer fundamentals, enabling strategic “where to play” choices, analyzing a brand’s performance along “how to win” levers – and identify opportunities to deliver on growth and profitability. The successful candidate will be a strategic thinker with a robust background in consumer insights, marketing analytics, and a passion to derive actionable insights from voluminous quantitative and qualitative datasets.

Requirements

Job Description

• Contribute as a member of the team to derive actionable insights from voluminous quantitative and qualitative datasets
• Leveraging analytical tools for powerful data visualization (MS Ofiice, Alteryx, Tableau, PowerBI)
• Own and deliver high quality outputs, of the allocated workstream, timely to regional stakeholders with support from supervisors
• Generate comprehensive hypotheses/insights and prioritize solutions for the most pertinent issues using various tools and techniques. These may include industry research, presentations, data modeling, and other analyses
• Support and drive automation of analysis by leveraging tools on AI and advanced analytics
• Work well in a team setting; Seek and provide actionable feedback in interactions

Qualifications

Education

• Bachelor / Post Graduate degree in Marketing, Business, Statistics, or a related field. MBA or advanced degree is preferred.

Experience

• Minimum of 6-8 years of relevant experience - exposure to management consulting and/or data analytics relating to market/ business/ consumer insights, preferably within Consumer Products / Retail industry domains
• Strong communications skills, should be able to drive discussion/presentations with senior stakeholders
• Understanding of analytical tools and techniques including / similar to Alteryx, Tableau, Power BI is mandatory; Understanding of Python, R, and SPSS would be a plus
• Strong skills in Microsoft Excel and PowerPoint are required
• Knowledge about leading AI based solutions are a plus
• Candidates should possess excellent analytical, communication, and team player skills; ability to handle multiple tasks and work under pressure
• Experienced within Food/Beverage Industry and/or Global Business Services (GBS) organizations is a bonus!

Location(s)

Ahmedabad - Venus Stratum GCC

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.