Analyst III - Marketing Insights

Kraft Heinz; Bengaluru; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Kraft Heinz is seeking an Analyst III for Marketing/Consumer Insights to drive strategic insights from large datasets and support growth initiatives. The role focuses on leveraging tools like Alteryx, Tableau, and Power BI to inform regional strategies and optimize brand performance.

A strong foundation in analytics, communication, and teamwork is essential. The analyst will work with cross-functional teams to translate data into actionable marketing recommendations, contribute to reports, and

Qualifications

• Bachelor/MBA in Marketing, Business, Statistics or related field; MBA preferred.

Responsibilities

• Derive actionable insights from large quantitative and qualitative data sets.
• Leverage analytical tools for data visualization (MS Office, Alteryx, Tableau, PowerBI).
• Own and deliver outputs for regional stakeholders with supervision.
• Develop hypotheses and prioritize solutions using industry research, data modeling and analyses.
• Support automation of analyses using AI and advanced analytics.
• Collaborate effectively in a team and provide constructive feedback.

Skills

Data visualization tools

Strong communication

Excel & PowerPoint

AI for analytics

Education

Bachelor/MBA in Marketing or related

Tools

Alteryx

Tableau

Power BI

Python

R

SPSS

Job description

Job Description

Job Title: Analyst III - Marketing/ Consumer Insights

We are seeking an experienced Analyst for our Marketing and Consumer Insights team. This role is pivotal in driving our marketing strategies and deepening our understanding of consumer behaviors to fuel growth and innovation, and to deliver on the underlying analytics of KHC's proprietary Brand Growth System (BGS). BGS is the systematic way in which KHC grows brands by identifying underlying consumer fundamentals, enabling strategic "where to play" choices, analyzing a brand's performance along "how to win" levers - and identify opportunities to deliver on growth and profitability. The successful candidate will be a strategic thinker with a robust background in consumer insights, marketing analytics, and a passion to derive actionable insights from voluminous quantitative and qualitative datasets.

Requirements

• Contribute as a member of the team to derive actionable insights from voluminous quantitative and qualitative datasets
• Leveraging analytical tools for powerful data visualization (MS Ofiice, Alteryx, Tableau, PowerBI)
• Own and deliver high quality outputs, of the allocated workstream, timely to regional stakeholders with support from supervisors
• Generate comprehensive hypotheses/insights and prioritize solutions for the most pertinent issues using various tools and techniques. These may include industry research, presentations, data modeling, and other analyses
• Support and drive automation of analysis by leveraging tools on AI and advanced analytics
• Work well in a team setting; Seek and provide actionable feedback in interactions

Qualifications

Education

• Bachelor / Post Graduate degree in Marketing, Business, Statistics, or a related field. MBA or advanced degree is preferred.

Experience

• Minimum of 3-6 years of relevant experience - exposure to management consulting and/or data analytics relating to market/ business/ consumer insights, preferably within Consumer Products / Retail industry domains
• Strong communications skills, should be able to drive discussion/presentations with senior stakeholders
• Understanding of analytical tools and techniques including / similar to Alteryx, Tableau, Power BI is mandatory; Understanding of Python, R, and SPSS would be a plus
• Strong skills in Microsoft Excel and PowerPoint are required
• Knowledge about leading AI based solutions are a plus
• Candidates should possess excellent analytical, communication, and team player skills; ability to handle multiple tasks and work under pressure
• Experienced within Food/Beverage Industry and/or Global Business Services (GBS) organizations is a bonus!

Location(s): Bengaluru - Brookfield GCC

Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.