Business Manager - Social Media Analytics

Publicis Global Delivery (PGD); Bengaluru; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Publicis Global Delivery (PGD) is seeking a Media Performance Business Manager – Social Media Analytics with hands-on experience on Paid Social and organic Social, preferably with Sprinklr or Emplifi. The role is open across Gurgaon, Bangalore, Hyderabad, Pune, and Mumbai, and requires strong communication skills and prior experience with international clients.

This newly created role will monitor Paid, Owned and Earned social activity, produce monthly performance reports, and drive integration

Qualifications

• 4–6 years' experience in social analytics and KPIs/measurement.
• Experience with global social media campaign planning and activation.
• Ability to collaborate with multiple teams worldwide.
• Ability to extract, monitor and analyze social performance.
• Analytical, rigorous, ROI/value-driven approach.

Responsibilities

• Monitor organic social performance for Premium brands.
• Produce monthly performance reports (Excel, PPT…), aggregating organic, paid and earned data from multiple sources (Sprinklr as the main source of truth).
• Analyze social media creative performance (always-on & activations) to optimize social media strategy.
• Contribute to better integration between Paid & Organic within the PGD social media team.
• Monitor Paid, Owned and Earned (POE) social media performance for Global client and ENA.

Skills

Social analytics

Advanced Excel

ROI-driven

Team collaboration

Global collaboration

Tools

Sprinklr

Emplifi

Job description

PGD is seeking a Media Performance Business Manager – Social Media Analytics with hands-on experience on Paid Social & organic Social with good experience on Emplifi/Sprinklr preferred given the social media focus. The ideal candidate should have strong communication skills and experience working with international clients.

The role is open across five locations: Gurgaon, Bangalore, Hyderabad, Pune, and Mumbai.

About Publicis Global Delivery

At PGD, we are theTalent & Innovative Powerhouse of Publicis Groupe, a strategic partner accelerating the growth of the Groupe's agencies by turning business challenges into integrated, scalable, high-quality solutions. We unite exceptional talent, a collaborative culture, and relentless innovation to deliver superior outcomes with agility and a sharp focus on the end client, championing top talent in Media, Technology, Data, and Production & Creative. Because when talent shines, no borders can hold it back.

Our mission is clear: with excellence, creativity, and dedication, we craft innovative solutions that drive measurable impact for our global clients. We're recognized for delivering integrated, scalable, and high-quality services, sparking innovation, and fueling sustainable business growth across the network. With 6,800+ PGDrs worldwide, we are the place where talent grows, careers thrive, and ideas reach the next level.

Role - Business Manager - Social Media Analytics

Experience - 4 Years to 8 years

• Monitor organic social performance for Premium brands
• Produce monthly performance reports (Excel, PPT…), aggregating organic, paid and earned data from multiple sources (Sprinklr as the main source of truth)
• Analyze social media creative performance (always-on & activations) to optimize social media strategy
• Contribute to better integration between Paid & Organic within the PGD social media team

This newly created role will support a portfolio of iconic hospitality brands. Publicis supports the Midscale and Premium brand portfolios across full-funnel marketing, covering everything from branding and campaigns to media and social media.

The team's aim is to deliver creative, high-performing social media strategies and activations across organic, paid (boosting) and earned media. It brings together multiple areas of expertise: creation, social media management, community management, social performance & intelligence, and social media planning & buying.

The Social Media Analytics Consultant will monitor Paid, Owned and Earned (POE) social media performance for Global client and ENA — with a strong focus on organic performance, while aggregating Paid Social performance in collaboration with the Paid Performance Team based in London and in our PGD hub.

You will fit right in if you have –

• 4–6 years' experience working in social analytics and understanding the specificities of social media analytics (KPIs, measurement…)
• Experience with global social media campaign planning and activation
• Ability to collaborate easily with multiple teams worldwide
• Ability to extract, monitor and analyze social performance and activities
• Ability to contribute to measurement optimization and deliverable excellence

Must Have

• Social analytics knowledge: hands-on use of tools such as Sprinklr or Emplifi
• Advanced Excel skills
• An analytical, rigorous and ROI/value-driven approach
• Ability to thrive under pressure and meet deadlines in a fast-paced environment
• A team player with a strong sense of collaboration and the drive to connect the multiple teams involved (Paid Social hub in PGD, Razorfish social team in Paris, Paid Social Team in London)
• A solution-driven, innovative mindset to drive performance growth

If you are excited for –

• Opportunities to grow with Publicis Groupe that believes in Power of One. We will help you partner with our clients across the globe in various industries
• Diverse team & progressive work environment
• A place where learning never stops. We ensure you get trained on multiple platforms and domains which enables you to have cross functional experience within the organization
• Empowering your ambitions through our dedicated Total Rewards Program, competitive pay and benefits package