Assistant Manager -Amazon Marketing Services (AMS)

Heads Up For Tails; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Heads Up For Tails seeks a marketplace advertising professional to own the end-to-end strategy for Amazon and Flipkart ads, driving budget planning, campaign architecture, and performance reporting.

You will optimise campaigns to improve ROAS, TACOS, and ACOS, while coordinating with catalog and creative teams for listing quality and storefronts. The role involves expanding to Meta and other off-platform channels as the function matures.

Qualifications

• 3–5 years of experience in marketplace advertising.
• Hands-on experience with Amazon Ads (AMS) and Flipkart Ads.
• Strong Excel/Google Sheets for data analysis.
• Proven ability to improve ROAS, TACOS and ACOS.

Responsibilities

• Own the monthly and quarterly advertising plan across Amazon and Flipkart, including budget allocation by portfolio and objective.
• Build and manage Sponsored Products, Sponsored Brands, Sponsored Display and DSP campaigns on Amazon and equivalents on Flipkart.
• Drive performance optimisation to meet ROAS, TACOS and ACOS targets through bid/keyword/creative testing.
• Establish and maintain campaign architecture, naming conventions, and governance across platforms.
• Own weekly and monthly performance reporting and connect广告 performance to rankings and business outcomes.
• Collaborate with catalogue and creative teams on imagery, A+ content and storefronts to improve ad efficiency.
• Extend discipline to Meta and off-platform channels as the function grows.
• Guide and review the work of the Executive – AMS.

Skills

Analytics

Campaign management

Platform knowledge

Advertising

Reporting

Amazon Ads (AMS)

Flipkart Ads

Excel/Sheets

Job description

Role Overview

The role covers Amazon Ads and Flipkart Ads end to end, from budget planning and campaign architecture through to optimisation and performance reporting. Given the strategic nature of the mandate, the incumbent will hold ownership of the advertising plan across platforms and will have the opportunity to shape the structure and operating rhythm of the function.

Role Overview

The role covers Amazon Ads and Flipkart Ads end to end, from budget planning and campaign architecture through to optimisation and performance reporting. Given the strategic nature of the mandate, the incumbent will hold ownership of the advertising plan across platforms and will have the opportunity to shape the structure and operating rhythm of the function.

Key Responsibilties

• Advertising planning: Own the monthly and quarterly advertising plan across Amazon and Flipkart, including budgetallocation by portfolio, campaign type and objective, whether defensive, conquest or launch-led.
• Campaign management: Build and manage Sponsored Products, Sponsored Brands, Sponsored Display and DSP campaigns on Amazon, along with the equivalent formats on Flipkart, covering structure, bidding, placements andnegative keyword hygiene.
• Performance optimisation: Deliver against ROAS, TACOS and ACOS targets through systematic bid, keyword and creative optimisation, supported by structured testing.
• Account structure and governance: Establish and maintain the campaign architecture across platforms, define naming and reporting conventions, and document processes for continuity.
• Analytics and reporting: Own weekly and monthly performance reporting, and connectadvertising performance toorganic rank, share of voice and business outcomes.
• Content and conversion: Work with the catalogue and creative teams on imagery, A+ content and storefronts, since listing quality materially affects advertising efficiency.
• Scope expansion: Extend the same discipline to Meta and other off-platform channels as the function matures.
• Team development: Guide and review the work of the Executive – AMS.

What We're Looking For

• 3–5 years of experience in marketplace advertising (brand or performance agency), with hands‑on expertise in Amazon Ads (AMS) and Flipkart Ads.
• Proven experience managing advertising budgets and improving key metrics such as ROAS, TACOS, ACOS, and ad-attributed revenue.
• Strong understanding of Amazon Ads Console, bulk sheets, search term analysis, keyword research, and advanced Excel/Google Sheets.
• Good knowledge of the relationship between paid advertising, organic ranking, and listing optimization.
• Exposure to Meta Ads, Amazon DSP, Quick Commerce advertising, or D2C/e-commerce brands will be an advantage.
• Analytical, detail-oriented, and self-driven, with the ability to independently own marketplace advertising performance and drive continuous improvements.

Skills: analytics,campaign management,platforms,advertising,reporting,commerce,amazon