AJO - Technical Architect

VML/WPP Enterprise Solutions; Dadri; On-site; INR 900,000 - 1,500,000; Full time

Job summary

WPP Enterprise Solutions in India is seeking a skilled Marketing Data Platform Specialist to design and optimize growth systems for client campaigns. You will interact with stakeholders, translate business needs into technical solutions, and coordinate cross-functional delivery.

The role focuses on MarTech implementations, including Adobe Experience Platform and Adobe Journey Optimizer, with strong SQL/Oracle/Teradata database expertise, and a data modeling mindset to drive personalized customer

Qualifications

• Good communication and presentation skills.
• Experience with MarTech platform implementations (Adobe/SFDC).
• Strong database expertise (SQL, Oracle, Teradata).
• Experience in marketing database design and querying.

Responsibilities

• Interact with customers independently with articulation and confidence.
• Design and implement MarTech platforms (AEP/AJO).
• Work with SQL/Oracle/Teradata databases and data models.
• Create business rules to personalize customer journeys.
• Identify opportunities to improve processes and solutions.
• Collaborate with business and technology stakeholders.
• Coordinate implementations and manage stakeholders.

Skills

Communication

MarTech implementations

Adobe Experience Platform

Adobe Journey Optimizer

Data modeling

Stakeholder management

Campaign alignment

Collaboration

Tools

Oracle

Teradata

SQL

Job description

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

What you’ll be doing

• Good Communication Skills: Ability to interact with customers independently with strong articulation, confidence, and presentation skills.
• Digital marketing experience with MarTech platform implementations (Adobe/SFDC), including solution design and implementation, specifically Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO).
• Strong database expertise in SQL, Oracle, Teradata, or similar technologies.
• Experience in marketing database design, including querying, aggregations, filters, joins, key definitions, and indexing.
• Ability to understand complex data models, preferably XDM (Experience Data Model), and align them with marketing campaign objectives .
• Familiarity with creating business rules and conditional logic to personalize customer journeys based on customer attributes and behaviors.
• Ability to identify opportunities for process and solution improvements and advocate best practices.
• Strong collaboration skills with business and technology stakeholders across the organization.
• Excellent implementation coordination, stakeholder management, and communication skills.

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead withHeart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower yourBrainsfor innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we championCourage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com .

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.