AI CRM Manager

Sansui Paints; Mumbai; On-site; INR 167,000 - 279,000; Full time

Benefits offered by this job

Incentives

Growth opportunities

Leadership exposure

Job summary

Sansui Paints, a Mumbai-based coatings manufacturer, seeks an AI CRM Manager to operate and optimize our AI-powered CRM and voice agent system, bridging the platform with the sales team and management.

You will own daily operations, lead tracking, pipeline management, reporting, and system improvements, leveraging 1–3 years of CRM experience with Zoho or HubSpot for a manufacturing environment.

Qualifications

• 1–3 years of CRM operations and sales coordination experience.
• Experience with AI tools, chatbots, or voice agents is a plus.
• Experience in a B2B or manufacturing company preferred.

Responsibilities

• Monitor and manage AI CRM platform daily.
• Oversee voice agent interactions and ensure quality.
• Track leads and assign to regional sales reps across territories.
• Generate weekly and monthly CRM performance reports.
• Maintain knowledge base and coordinate with the technical partner.

Skills

CRM operations

Sales coordination

AI tools

Voice agents

B2B experience

Education

Graduate in Business Administration / IT

Tools

Zoho

HubSpot

Job description

Technology & Operations Mumbai

AI CRM Manager — Sansui Paints

Company Overview

Sansui Paints is a leading Indian manufacturer of specialty wood coatings, paints, and protective coatings. Since 1996, the company has served B2B and B2C customers with high-performance coating solutions for wood, metal, plastics, and industrial applications. Sansui Paints delivers quality products and practical solutions across construction, interior décor, automotive, and industrial segments.

Position: AI CRM Manager

Experience Required: 1-3 Years

Location: Mumbai (Office-based)

Employment Type: Full-time

Expected Salary: INR 15,000 - 25,000 per month (based on skills)

Role Summary

Sansui Paints is implementing an AI-powered CRM and voice agent system to manage inbound and outbound customer interactions, sales lead qualification, and field sales coordination. We are looking for an AI CRM Manager to operate, monitor, and optimize this system on a daily basis — acting as the bridge between the AI platform, the sales team, and management.

Key Responsibilities

AI CRM Operations

• Monitor and manage the AI CRM platform on a daily basis
• Oversee voice agent interactions — inbound (Serena) and outbound (Dr. Harry) — and ensure quality and accuracy of responses
• Update and maintain the CRM database with accurate and complete customer information
• Manage follow-up scheduling, call logs, and interaction notes from the AI system
• Flag incorrect or low-quality AI responses and escalat to the technical partner for correction

Lead & Pipeline Management

• Track all leads generated through the AI voice agent and digital channels
• Assign qualified leads to the respective regional sales representatives across all four territories
• Monitor follow-up commitments made by sales reps and flag missed actions
• Coordinate confirmed meeting schedules for the field sales team
• Ensure no lead is left without a follow-up action within 24 hours

Reporting & Analytics

• Generate weekly and monthly CRM performance reports for management
• Track conversion rate of AI-generated leads to confirmed visits and actual orders
• Monitor voice agent call costs and flag budget overruns to management
• Provide insights on customer query trends and common objections to the sales team

System Maintenance & Improvement

• Maintain and update the product knowledge base that feeds the AI voice agents
• Coordinate with the technical implementation partner for system updates and improvements
• Document business processes and maintain SOPs for all CRM operations
• Support integration of new features - shade matching tool, digital studio, new territories

Required Qualifications

Education

• Graduate in Business Administration, IT, or related field

Experience

• 1-3 years in CRM operations, sales coordination, or tech-enabled customer support
• Prior experience with AI tools, chatbots, or voice agent platforms is a strong plus
• Experience in a B2B or manufacturing company preferred

Technical Skills

• Proficiency in CRM tools — Zoho, HubSpot, or similar platforms
• Comfortable working with AI-powered tools and learning new platforms quickly
• Strong Excel and data management skills for reporting and tracking
• Basic understanding of how voice agents and automation workflows operate

Soft Skills

• High ownership and accountability - treats the CRM as their own system
• Strong attention to detail and process orientation
• Clear written and verbal communication for coordinating with sales and technical teams
• Proactive problem-solver who flags issues before they escape

What We Offer

• Competitive fixed salary with performance incentives
• Growth opportunities within a growing manufacturing company
• Direct exposure to leadership and decision-making
• Execution-focused and performance-driven culture

Success Metrics

• Lead-to-visit conversion rate from AI-generated leads
• CRM data accuracy and completeness - target above 95%
• Turnaround time for lead assignment to sales team - target within 4 hours
• Voice agent quality score based on management review
• Weekly report submission accuracy and timeliness

Reporting Structure

This role reports to the Managing Director / CEO and works closely with the Sales Coordinator, Digital Marketing Manager, and the technical implementation partner.

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