Technical Territory Sales Executive

Sansui Paints

Jodhpur

On-site

INR 400,000 - 750,000

Full time

14 days+

Application generator

Get a reply from this employer — a resume and cover letter tailored to exactly what they’re hiring for.

Get past ATS filters

Benefits offered by this job

Competitive salary

Incentives & bonuses

Growth opportunities

Job summary

Sansui Paints is seeking a technically driven Territory Sales Executive to promote its wood coating products across the assigned territory. You will build a dealer/distributor network, conduct product demos, generate new business, and help customers choose the right finishes.

The role requires 2+ years in field sales, preferably in wood coatings. You will work with the lab and sales teams to resolve product issues and ensure timely collections while achieving sales targets.

Qualifications

Graduate in Wood Science Technology or related field.
MBA in Sales and Marketing or equivalent certification.
2+ years in field sales, preferably in coatings.
Experience in dealer/distributor network development is preferred.

Responsibilities

Territory Development & Lead Generation: Identify and onboard new dealers, distributors, and institutional clients.
Sales Execution & Revenue Growth: Present and demonstrate product range; advise on selection and finish; close orders and hit targets.
Technical Support & Customer Education: Guide customers through finishing processes; resolve technical queries; use studio tools for demos.
Reporting & CRM: Maintain visit schedules; submit reports; update CRM; create monthly sales/margin reports; monitor pricing trends.
Relationship Management: Build strong dealer relationships; support promotions; attend trade events.

Skills

Wood coatings knowledge

CRM usage

MS Office

Colorimetry basics

Education

Graduate in Wood Science Technology

MBA in Sales and Marketing

Tools

CRM software

Job description

Sales Jodhpur, Rajasthan

Technical Territory Sales Executive - Sansui Paints

Company Overview

Sansui Paints is a leading Indian manufacturer of specialty wood coatings, paints, and protective coatings. Since 1996, the company has served B2B and B2C customers with high-performance coating solutions for wood, metal, plastics, and industrial applications. Sansui Paints delivers quality products and practical solutions across construction, interior décor, automotive, and industrial segments.

Position: Technical Territory Sales Executive

Experience Required: 2-4 Years

Location: {{location}} (Territory: {{territory}})

Employment Type: Full-time

Gender: Male / Female

Expected Salary: {{salary}}

Vehicle Required: Two-Wheeler with valid license and insurance

Role Summary

We are looking for a driven and technically knowledgeable Territory Sales Executive to promote and sell Sansui Paints' specialty wood coating product range within the assigned territory. The role involves building and managing a dealer/distributor network, conducting product demonstrations, generating new business, and achieving sales targets - while acting as the technical advisor for customers on product selection and application.

Key Responsibilities

Territory Development & Lead Generation

Identify, approach, and onboard new dealers, distributors, and institutional clients in the assigned territory
Conduct regular market visits and map competitive activity
Expand market penetration by identifying target customer segments
Source and qualify new prospects through the AI voice agent lead pipeline

Sales Execution & Revenue Growth

Present and demonstrate Sansui Paints' product range to dealers, contractors, and wood coating applicators
Advise customers on product selection based on wood type (mango, acacia, etc.) and finish requirements
Explain technical features of products - impregnators, oil blockers, isolators, sealers, and top coats
Negotiate commercial terms and close orders
Achieve monthly and quarterly sales targets
Ensure timely collection of payments from customers

Technical Support & Customer Education

Guide customers through the seven-step finishing process for different finish types
Resolve customer technical queries on product application and performance
Use the Sansui digital studio and shade visualizer tool during customer visits for demonstrations
Coordinate with the lab team on any product quality issues raised by customers

Reporting & CRM

Maintain confirmed visit schedules - minimum 3 confirmed visits per day
Submit weekly call reports on all visits and important phone conversations
Update the AI CRM system with customer interaction notes after every visit
Create monthly sales and margin reports for assigned accounts
Regularly report on competitive activities and pricing trends

Relationship Management

Build and maintain strong relationships with dealers, distributors, and key accounts
Support dealers with promotional activities and product knowledge sessions
Attend trade exhibitions, conferences, and industry events as required

Required Qualifications

Education

Graduate in Wood Science Technology, Chemistry, or related field
MBA in Sales and Marketing OR certification course in Sales / Marketing

Experience

Minimum 2 years in field sales, preferably in wood coatings, paints, or allied products
Prior experience in wood coating sales of minimum 2 years strongly preferred

Technical Skills

Strong knowledge of wood coating products and application processes
Comfortable using CRM tools and sales tracking systems
Proficiency in MS Office for reporting
Familiarity with basic colorimetry or shade matching concepts is a plus

Soft Skills

Strong communication and active listening skills
High convincing ability and client handling skills
Ability to handle stress, rejection, and follow through consistently
Understanding of customer challenges and ability to guide them to the right solution
Comfortable with extensive field travel within the territory

Other Requirements