Technical Territory Sales Executive

Sansui Paints

Bengaluru

On-site

INR 450,000 - 650,000

Full time

14 days+

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Benefits offered by this job

Competitive fixed salary

Sales commission on new business

Growth opportunities within company

Direct exposure to leadership

Execution-focused culture

Job summary

Sansui Paints is seeking a technically knowledgeable Technical Territory Sales Executive to grow sales in Bengaluru and surrounding areas. You will promote specialty wood coatings, build a dealer network, conduct product demonstrations, and act as a technical advisor for customers.

The role requires field travel within the territory and strong CRM usage to track activities. You will advise customers on product selection for different wood types and finishes, negotiate terms, and work towards

Qualifications

Bachelor-level degree in a relevant field with sales exposure.
MBA or certification in sales/marketing is preferred.
Experience in field sales and coatings or related products is advantageous.

Responsibilities

Identify and onboard dealers, distributors, and institutional clients in the territory.
Demonstrate products and advise on finish requirements and wood types.
Negotiate terms, close orders, and achieve sales targets.
Provide technical support on product application and lab coordination when needed.
Maintain CRM updates and submit weekly reports.

Skills

Field sales

CRM tools

MS Office

Communication

Customer handling

Education

Graduate in Wood Science

MBA in Sales & Marketing

Tools

CRM software

MS Excel

Job description

Technical Territory Sales Executive — Sansui Paints

Company Overview

Sansui Paints is a leading Indian manufacturer of specialty wood coatings, paints, and protective coatings. Since 1996, the company has served B2B and B2C customers with high-performance coating solutions for wood, metal, plastics, and industrial applications. Sansui Paints delivers quality products and practical solutions across construction, interior décor, automotive, and industrial segments.

Position: Technical Territory Sales Executive

Experience Required: 2–4 Years

Location: {{location}} (Territory: {{territory}})

Employment Type: Full-time

Gender: Male / Female

Expected Salary: {{salary}}

Vehicle Required: Two-Wheeler with valid license and insurance

Role Summary

We are looking for a driven and technically knowledgeable Territory Sales Executive to promote and sell Sansui Paints' specialty wood coating product range within the assigned territory. The role involves building and managing a dealer/distributor network, conducting product demonstrations, generating new business, and achieving sales targets — while acting as the technical advisor for customers on product selection and application.

Key Responsibilities

Territory Development & Lead Generation

Identify, approach, and onboard new dealers, distributors, and institutional clients in the assigned territory
Conduct regular market visits and map competitive activity
Expand market penetration by identifying target customer segments
Source and qualify new prospects through the AI voice agent lead pipeline

Sales Execution & Revenue Growth

Present and demonstrate Sansui Paints' product range to dealers, contractors, and wood coating applicators
Advise customers on product selection based on wood type (mango, acacia, etc.) and finish requirements
Explain technical features of products — impregnators, oil blockers, isolators, sealers, and top coats
Negotiate commercial terms and close orders
Achieve monthly and quarterly sales targets
Ensure timely collection of payments from customers

Technical Support & Customer Education

Guide customers through the seven-step finishing process for different finish types
Resolve customer technical queries on product application and performance
Use the Sansui digital studio and shade visualizer tool during customer visits for demonstrations
Coordinate with the lab team on any product quality issues raised by customers

Reporting & CRM

Maintain confirmed visit schedules — minimum 3 confirmed visits per day
Submit weekly call reports on all visits and important phone conversations
Update the AI CRM system with customer interaction notes after every visit
Create monthly sales and margin reports for assigned accounts
Regularly report on competitive activities and pricing trends

Relationship Management

Build and maintain strong relationships with dealers, distributors, and key accounts
Support dealers with promotional activities and product knowledge sessions
Attend trade exhibitions, conferences, and industry events as required

Required Qualifications

Education

Graduate in Wood Science Technology, Chemistry, or related field
MBA in Sales and Marketing OR certification course in Sales / Marketing

Experience

Minimum 2 years in field sales, preferably in wood coatings, paints, or allied products
Prior experience in wood coating sales of minimum 2 years strongly preferred

Technical Skills

Strong knowledge of wood coating products and application processes
Comfortable using CRM tools and sales tracking systems
Proficiency in MS Office for reporting
Familiarity with basic colorimetry or shade matching concepts is a plus

Soft Skills

Strong communication and active listening skills
High convincing ability and client handling skills
Ability to handle stress, rejection, and follow through consistently
Understanding of customer challenges and ability to guide them to the right solution
Comfortable with extensive field travel within the territory

Other Requirements