AGM Wellness Centre Operations and Business Development

Ushakiron Movies; Anajpur; On-site; INR 1,800,000 - 2,500,000; Full time

Job summary

Ushakiron Movies is seeking an Assistant General Manager for its wellness centre, to lead operations, revenue growth, and guest experience. The role requires steering cross‑functional teams, forging strategic partnerships, and driving profitability while upholding world‑class standards.

You will implement wellness programs, manage memberships, and oversee service delivery across departments, ensuring asset optimisation and consistent quality.

Responsibilities

• Oversee day-to-day operations of the Wellness Centre ensuring efficiency and service excellence.
• Drive revenue through strategic partnerships, corporate wellness programs, memberships, and packages.
• Lead cross-functional teams to establish the Wellness Centre as a preferred destination.
• Prepare annual sales plans and forecasts and monitor financial KPIs.
• Ensure exceptional guest experience across all wellness services.
• Optimize manpower, inventory, and resource utilisation.
• Plan, execute marketing campaigns and digital promotions to grow business.
• Monitor KPIs and present insights to senior management.

Job description

Role & responsibilities

The Assistant General Manager (AGM) is responsible for leading the overall operations, revenue generation, business development, guest experience, and profitability of the Wellness Centre and Spa. The role focuses on driving business growth through strategic partnerships, corporate wellness programs, memberships, and innovative wellness offerings while ensuring world-class operational standards, exceptional guest satisfaction, and optimum utilization of resources.

The AGM will lead cross-functional teams comprising wellness operations, therapists, front office, housekeeping, and administration to establish the Wellness Centre as a preferred wellness destination.

Preferred candidate profile

1. Business Development & Revenue Growth

• Develop and implement business strategies to achieve revenue, profitability, and growth targets.
• Identify business opportunities across wellness tourism, preventive healthcare, medical tourism, corporate wellness, and lifestyle wellness.
• Drive B2B and B2C sales through strategic partnerships, corporate tie‑ups, memberships, wellness packages, therapies, and retreats.
• Collaborate with Sales teams to develop integrated offerings and cross‑selling opportunities.
• Prepare annual sales plans, revenue budgets, and business forecasts.
• Conduct market research, competitor analysis, and introduce innovative wellness offerings to strengthen market positioning.

2. Operations Management

• Oversee day‑to‑day operations of the Wellness Centre, ensuring operational efficiency and service excellence.
• Coordinate with the Wellness Doctor, Therapists, Front Office, Housekeeping, Stores, Kitchen, Engineering, and support teams.
• Ensure adherence to operational SOPs, hygiene, safety, facility upkeep, and service standards.
• Optimize manpower deployment, inventory management, and resource utilisation.
• Ensure smooth operational delivery and continuous process improvements.

3. Guest Experience Management

• Ensure exceptional guest experience across all wellness services and touchpoints.
• Monitor guest feedback, satisfaction levels, and online reviews, implementing corrective actions.
• Handle guest escalations and ensure timely service recovery.
• Drive guest retention, repeat business, referrals, and personalised wellness offerings.
• Collaborate with the Doctor and Therapists to ensure seamless service delivery.

4. Financial Management

• Prepare and manage annual budgets, revenue projections, and operating plans.
• Monitor revenue, expenses, profitability, and budget variances.
• Drive cost optimisation without compromising service quality.
• Monitor key financial KPIs, including Revenue per Guest, Therapy Utilisation, Package Profitability, and Treatment Room Utilisation.
• Review pricing strategies and package performance to maximise revenue.
• Co‑ordinate with Finance for revenue reporting, billing, reconciliation, and financial closures.

5. Team Leadership

• Lead, mentor, and develop a high‑performing team focused on operational excellence and guest satisfaction.
• Ensure effective manpower planning, productivity, and workforce deployment.
• Drive employee performance, training, and capability development in coordination with HR.
• Foster a culture of accountability, innovation, and continuous improvement.

6. Sales & Marketing

• Collaborate with Sales, Marketing, MICE, Tourism, Socials, and Events teams to drive business growth.
• Plan and execute promotional campaigns, wellness events, health awareness programmes, and experiential offerings.
• Coordinate digital marketing initiatives, including social media, website promotions, online bookings, and reputation management.
• Strengthen brand visibility, lead generation, customer engagement, and market reach.

7. Reporting & Performance Monitoring

• Prepare and present periodic business performance reports, MIS, and management dashboards.
• Monitor KPIs covering revenue, profitability, occupancy, therapy utilisation, guest satisfaction, memberships, sales conversion, and corporate partnerships.
• Conduct budget and performance variance analysis and recommend corrective actions.
• Analyse business trends, customer preferences, and operational performance to identify growth opportunities.
• Present actionable insights and business recommendations to senior management.