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RichFeel is seeking a Centre Manager in Kolkata to drive sales and patient care across hair and skin services. You will own monthly revenue targets, lead conversion, and packages while coordinating front desk and therapists to deliver a superior patient experience.
Responsibilities include maintaining SOPs, managing inventories, collections and reporting, and coaching staff for productivity and conversions. A hands-on operations focus and strong leadership are essential.
KRA
Key Responsibilities
KPI / Measurement
1. Sales & Revenue Achievement
Own monthly centre revenue target. Drive daily sales, conversions, upselling and cross-selling across Hair & Skin services.
100%+ monthly target achievement; daily/weekly revenue tracking
2. Lead Conversion
Ensure every lead is contacted, followed up and converted wherever possible. Monitor enquiry consultation treatment conversion.
Lead contact %, consultation %, conversion %, revenue per lead
3. Revenue Drive
Drive revenue through existing patients, repeat treatments, packages, upgrades, referrals, reactivation of old/NC leads and ongoing offers.
Daily revenue achievement; repeat/referral revenue
4. Team Management
Set daily targets for sales/telecalling/front desk/therapists. Conduct morning huddles and end-of-day reviews. Coach team on conversion and productivity.
Individual & team target achievement; productivity
5. Customer Experience
Ensure every patient receives excellent greeting, consultation coordination, treatment experience and follow-up. Handle complaints and escalations personally.
Customer feedback, complaints, repeat visits, referrals
6. Centre Operations & Admin
Ensure smooth day-to-day functioning, hygiene, clinic readiness, equipment, consumables, documentation, attendance and discipline.
Daily checklist compliance; zero major operational lapses
7. Reporting & MIS
Maintain accurate daily sales, appointments, leads, conversions, collections, cancellations, pending payments and treatment reports.
100% timely & accurate reporting
8. Target Planning
Break monthly target into weekly and daily targets; identify gaps early and create corrective action plans.
Daily target vs achievement; gap closure
9. B2B / Local Business Development
Drive local revenue opportunities through corporate tie-ups, colleges, societies, events, referral partners, camps and activations.
New leads/revenue generated through B2B/BTL
10. Patient Retention
Ensure follow-up for ongoing treatments, maintenance sessions and future appointments. Reactivate inactive patients.
Retention %, repeat revenue, reactivation revenue
11. Collections
Monitor billing and outstanding payments; ensure timely collection and accurate cash/UPI/card reconciliation.
Collection efficiency; outstanding reduction
12. Inventory & Cost Control
Monitor product/consumable usage, wastage and stock levels. Ensure treatments are delivered as per SOP without unnecessary wastage.
Stock variance; wastage; cost control
13. Compliance & SOP
Ensure all centre SOPs are followed for patient handling, documentation, hygiene, billing, treatments and staff conduct.
SOP compliance; audit score
14. Staff Discipline & Attendance
Monitor attendance, punctuality, grooming, productivity and behaviour. Address performance issues promptly.
Attendance; punctuality; productivity
15. Doctor Coordination
Coordinate doctor schedules, consultations, treatment recommendations, follow-ups and conversion opportunities while maintaining ethical patient communication.
Consultation utilization; treatment conversion