AGM - Postpaid Marketing

Vodafone Idea Limited; Mumbai; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Vodafone Idea Limited in Mumbai invites a Postpaid Marketing Specialist to drive revenue through planned campaigns, loyalty programs, and targeted offers for Consumer Subs.

You will design postpaid plans, coordinate with Brand and CS teams, monitor KPIs, and shape promotional schemes to stay competitive in the market.

Qualifications

• Post Graduate MBA with 3-5 years’ experience.
• Analytical and data crunching skills.
• Communication and presentation skills.
• Go to market

Responsibilities

• Minimize churn and increase retention through design & execution engagement and retention schemes for Consumer Subs.
• Conceptualize / Develop and implement Loyalty Schemes / plans for retention and Revenues.
• Campaign Management.
• Ensure profitability of Upsell and Customer communication tools.
• Design competitively priced Postpaid Plans and pricing.
• Migration of Subs to new plans with clear communication plan.
• Design and implement promotional schemes and customer engagement measures.
• Product improvisation to stay relevant; communication and storytelling for the product.

Skills

Excel/SAS/BI

Analytics

CLCM

Education

Post Graduate MBA with 3-5 years’ experience

Job description

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Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.

VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

Role

Postpaid Marketing Specialist

Job Level/ Designation

M2

Function / Department

Marketing

Job Purpose

Achieve Revenue with the help of plans designed , upsell camapigns , promotional schemes and targeted offers ,other usages and maintaining healthy realised rates

Key Result Areas/Accountabilities

Minimize Churn and Increase retention through design & execution engagement and retention schemes for Consumer Subs

Conceptualize / Develop and implement Loyalty Schemes / plans for retention and Revenues

Campaign Management

Ensure profitability of Upsell and Customer communication tools

Design Competitively priced Commercial structure for Postpaid Products - Structure and Design Postpaid Plans, UAT for the retail which are competitive in the market and help in driving acquisitions and revenue

Migration of Subs to new plans with comprehensive Communication plan

Design and Implement Promotional Schemes, quality based suggestions on customer engagement schemes

Product Improvisation from time to time to remain Relevant. Commutation and storytelling for the product and maintain buzz in the market

Subs , Usage & Revenue Tracking

Daily , monthly tracking of key performance indicators at sub level

Design , conceptualize all Business Process along with CS Team with Improvisation from time to time to increase customer experience

Increase Visibility and Awareness in of Brands through the Postpaid Business

Design / Conceptualize along with Brand Team various communication models like Posters , banners , leaflets, other elements ,etc

Contribute to the NPS & TNPS of the circle

Analyze & suggest measures to improve Store & Manpower productivity to achieve channel Postpaid Acquisition targets including COCA Payouts.

Core Competencies, Knowledge, Experience

1. Excel/SAS/BI

2. Analytics

3. CLCM

Must have technical / professional qualifications

1. Post Graduate MBA with 3-5 years’ experience

2. Analytical and Data crunching skills

3. Communication and presentation skills

4. Go to market

Vodafone Idea Limited(formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership

Vodafone Idea Limited (formerly Idea Cellular Limited) An Aditya Birla Group & Vodafone partnership