Affiliate- Web Delivery Specialist

Impactify Ads; Gurugram District; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Impactify Ads is seeking an experienced Web Delivery & Publisher Operations Manager to own end-to-end delivery, publisher management, tracking and profitability of web-based performance campaigns across India and global markets.

The role requires hands-on experience with CPS/CPA/CPL, working with publishers, networks and media buyers, managing campaign caps and traffic allocation, and troubleshooting tracking issues to protect margins. Strong analytical and Excel/Sheets skills are essential.

Qualifications

• 1–3 years of hands-on experience in Affiliate Marketing, Web Delivery or Publisher Operations.
• Strong understanding of Web CPS, CPA and CPL campaign models.
• Hands-on experience managing publishers, affiliate networks, media buyers or performance partners.
• Practical understanding of campaign caps, traffic allocation, pacing, conversion optimization and publisher payouts.
• Experience with affiliate tracking platforms such as Trackier, Everflow, HasOffers/TUNE, or similar platforms.
• Understanding of S2S postbacks, tracking pixels, attribution, click IDs, sub-IDs and conversion tracking.
• Strong analytical mindset with advanced Excel / Google Sheets skills.
• Ability to monitor CVR, EPC, ROI, revenue, payout and campaign margin.
• Strong communication, negotiation and problem-solving skills.
• Ability to troubleshoot tracking and delivery issues independently.
• Ability to work in a fast-paced, target-driven environment with high ownership.

Responsibilities

• Own end-to-end delivery of web performance marketing campaigns across CPS, CPA and CPL models.
• Manage daily campaign delivery, traffic allocation, pacing, publisher caps and budgets.
• Monitor campaign KPIs including clicks, conversions, CVR, EPC, revenue, payout, ROI and margin.
• Optimize publisher traffic and campaign allocation to maximize conversion volume, delivery and profitability.
• Ensure campaigns meet advertiser targets, quality requirements and agreed delivery volumes.
• Identify underperforming campaigns, publishers and traffic sources and take corrective action.
• Build, onboard and manage relationships with direct publishers, affiliate networks, media buyers and performance partners.
• Allocate campaigns and traffic caps across publishers based on performance, quality and available capacity.
• Monitor publisher-level performance, traffic quality, conversion rates and compliance.
• Scale high-performing publishers while controlling low-quality or non-profitable traffic.
• Negotiate publisher payouts, campaign terms, caps and traffic conditions where required.
• Maintain strong relationships with publishers and ensure uninterrupted campaign delivery.
• Configure, test and troubleshoot affiliate tracking, conversion tracking and S2S postbacks.
• Work with tracking and attribution platforms such as Trackier, Everflow and HasOffers/TUNE.
• Troubleshoot tracking discrepancies, missing conversions, duplicate conversions, incorrect attribution and postback failures.
• Coordinate with internal technical teams, advertisers and publishers to resolve tracking and attribution issues quickly.
• Perform campaign QA before launch to ensure tracking, landing pages, links, parameters and postbacks are working correctly.
• Monitor traffic quality, conversion patterns, anomalies and potential fraudulent activity.
• Identify suspicious traffic sources, abnormal conversion behavior and publisher-level discrepancies.
• Ensure traffic and conversions comply with advertiser requirements and campaign terms.
• Monitor campaign margins, publisher payouts and profitability on a daily basis.
• Optimize campaign allocation and publisher payouts to protect and improve overall margins.
• Handle advertiser reconciliation, publisher validation and billing accuracy.
• Verify conversions, leads, sales and approved/rejected transactions.
• Coordinate publisher payouts and resolve discrepancies between advertiser, network and publisher reports.
• Prepare daily, weekly and monthly campaign delivery and performance reports.
• Maintain accurate campaign, publisher, payout and performance data using Excel/Google Sheets.

Skills

Affiliate Marketing

Web Delivery

Publisher Operations

Campaign Tracking

Excel/Google Sheets

Trackier

Everflow

HasOffers/TUNE

S2S Postbacks

CVR/EPC/ROI analysis

Communication & Negotiation

Tools

Trackier

Everflow

HasOffers/TUNE

Job description

We're Hiring: Web Delivery & Publisher Operations Manager - Affiliate Marketing

Experience: 1-3 Years

About the Role

We're looking for an experienced Web Delivery & Publisher Operations Manager to own the end-to-end delivery, publisher management, tracking, optimization, and profitability of web-based performance marketing campaigns across India and global markets.

The ideal candidate should have hands-on experience managing CPS, CPA and CPL campaigns, working with publishers, affiliate networks and media buyers, managing campaign caps and traffic allocation, troubleshooting tracking issues, and optimizing campaign delivery while protecting margins.

This is a high-ownership role for someone who understands the complete web affiliate ecosystem - from publisher traffic and campaign delivery to conversion tracking, validation, reconciliation and profitability.

Key Responsibilities

Web Campaign Delivery & Optimization

• Own end-to-end delivery of web performance marketing campaigns across CPS, CPA and CPL models.


• Manage daily campaign delivery, traffic allocation, pacing, publisher caps and budgets.


• Monitor campaign KPIs including clicks, conversions, CVR, EPC, revenue, payout, ROI and margin.


• Optimize publisher traffic and campaign allocation to maximize conversion volume, delivery and profitability.


• Ensure campaigns meet advertiser targets, quality requirements and agreed delivery volumes.


• Identify underperforming campaigns, publishers and traffic sources and take corrective action.

Publisher & Affiliate Operations

• Build, onboard and manage relationships with direct publishers, affiliate networks, media buyers and performance partners.


• Allocate campaigns and traffic caps across publishers based on performance, quality and available capacity.


• Monitor publisher-level performance, traffic quality, conversion rates and compliance.


• Scale high-performing publishers while controlling low-quality or non-profitable traffic.


• Negotiate publisher payouts, campaign terms, caps and traffic conditions where required.


• Maintain strong relationships with publishers and ensure uninterrupted campaign delivery.

Tracking, Attribution & Troubleshooting

• Configure, test and troubleshoot affiliate tracking, conversion tracking and S2S postbacks.


• Work with tracking and attribution platforms such as Trackier, Everflow and HasOffers/TUNE.


• Troubleshoot tracking discrepancies, missing conversions, duplicate conversions, incorrect attribution and postback failures.


• Coordinate with internal technical teams, advertisers and publishers to resolve tracking and attribution issues quickly.


• Perform campaign QA before launch to ensure tracking, landing pages, links, parameters and postbacks are working correctly.

Traffic Quality, Fraud & Profitability

• Monitor traffic quality, conversion patterns, anomalies and potential fraudulent activity.


• Identify suspicious traffic sources, abnormal conversion behavior and publisher-level discrepancies.


• Ensure traffic and conversions comply with advertiser requirements and campaign terms.


• Monitor campaign margins, publisher payouts and profitability on a daily basis.


• Optimize campaign allocation and publisher payouts to protect and improve overall margins.

Reconciliation, Billing & Reporting

• Handle advertiser reconciliation, publisher validation and billing accuracy.


• Verify conversions, leads, sales and approved/rejected transactions.


• Coordinate publisher payouts and resolve discrepancies between advertiser, network and publisher reports.


• Prepare daily, weekly and monthly campaign delivery and performance reports.


• Maintain accurate campaign, publisher, payout and performance data using Excel/Google Sheets.

What We're Looking For

• 1–3 years of hands-on experience in Affiliate Marketing, Web Delivery or Publisher Operations.


• Strong understanding of Web CPS, CPA and CPL campaign models.


• Hands-on experience managing publishers, affiliate networks, media buyers or performance partners.


• Practical understanding of campaign caps, traffic allocation, pacing, conversion optimization and publisher payouts.


• Experience with affiliate tracking platforms such as Trackier, Everflow, HasOffers/TUNE, or similar platforms.


• Understanding of S2S postbacks, tracking pixels, attribution, click IDs, sub-IDs and conversion tracking.


• Strong analytical mindset with advanced Excel / Google Sheets skills.


• Ability to monitor CVR, EPC, ROI, revenue, payout and campaign margin.


• Strong communication, negotiation and problem-solving skills.


• Ability to troubleshoot tracking and delivery issues independently.


• Ability to work in a fast-paced, target-driven environment with high ownership.

Added Advantage

Existing relationships with direct publishers, affiliate networks, media buyers and performance marketing partners will be highly preferred.

Candidates who can demonstrate an existing publisher/network ecosystem and a track record of scaling profitable web campaigns will have an advantage.

Why Join Us?

Top-bracket compensation for experienced performance marketing professionals.

Monthly performance incentives linked directly to campaign profitability and delivery.

Opportunity to work on premium advertiser campaigns across India and global markets.

Exposure to multiple high-growth verticals.

High ownership across campaign delivery, publisher operations and profitability.

Fast-paced environment with significant opportunities for career growth and responsibility.