Affiliate Marketing Manager

Keka Technologies Private Limited; Kozhikode district; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Keka Technologies Private Limited is hiring an Affiliate Marketing Manager to define and execute the affiliate strategy globally. You will recruit publishers, agencies, creators, and newsletter operators, then drive activation and revenue from signups to repeat purchases, managing incentives and compliance.

You'll run day-to-day on platforms like Tapfiliate or PartnerStack, design commission structures, and collaborate with growth, content and design to scale the program responsibly.

Qualifications

• 2+ years running or supporting an affiliate, partner or performance marketing program.
• Experience with affiliate platforms such as Tapfiliate, PartnerStack, Impact or ShareASale.
• Familiarity with influencer partnerships across channels and repurposing content.
• Strong outbound outreach and relationship-building skills.
• Analytical rigour in spreadsheets and optimization mindset.
• Clear written English for partner communications and docs.
• Bachelor’s degree in marketing, management or related field.

Responsibilities

• Build the strategy for the affiliate program: segments, geographies, commission model.
• Own affiliate recruitment: identify, pitch and onboard publishers and agencies.
• Drive revenue-focused performance from signup to repeat purchases and retention.
• Design tiered and performance-based commission structures and incentives.
• Manage program on Tapfiliate/PartnerStack: tracking, attribution, payouts.
• Equip affiliates with creatives, landing pages, briefs and calendars.
• Run affiliate campaigns around launches and seasonal moments.
• Monitor brand quality and enforce program terms.
• Report weekly on signups, conversion, revenue per affiliate and payouts.
• Collaborate with content, design and growth to scale partner content.

Skills

Analytical rigour

Outbound outreach

Clear written English

Relationship skills

Education

Bachelor’s degree in marketing, management or related field

Tools

Tapfiliate

PartnerStack

Impact

ShareASale

WordPress

Shopify

Job description

We are hiring an Affiliate Marketing Manager to set the strategy for the program and then run it: recruiting, activating and scaling a global base of publishers, agencies, developers, newsletter operators and content creators. This is an operator role with a clear number attached. You will own affiliate-sourced paid signups and the revenue behind them.

RESPONSIBILITIES

• Build the strategy for the affiliate program: which partner segments to pursue, which geographies and platforms to prioritise, what the commission and incentive model should be, and what the program needs to look like at three times its current size.
• Own affiliate recruitment: identify, pitch and onboard publishers, review sites, agencies, YouTube creators, newsletter operators and niche communities in our category.
• The metric that matters is not affiliates signed up, but affiliates producing revenue. Own the journey from signup to first conversion, including repeat revenue and retention or reactivation.
• Design and iterate the commission structure, including tiered and performance-based models for high-volume partners, testing new approaches and incentives, while benchmarking competitor affiliate programs to keep CookieYes's commissions, attribution model, incentives and overall partner proposition competitive.
• Manage the program day to day on platforms such as Tapfiliate or PartnerStack, including tracking, attribution, approvals and payouts.
• Equip affiliates: creatives, landing pages, comparison content, product briefs, demo assets and campaign calendars.
• Run affiliate-specific campaigns around launches, seasonal moments and regulatory deadlines.
• Police quality. Monitor for brand-bidding violations, misleading claims, coupon abuse and fraudulent traffic, and enforce program terms.
• Report weekly on signups, conversion rate, revenue per affiliate, activation rate, retention and payout efficiency, and act on what the numbers say.
• Work with content, design and the growth team to produce assets affiliates actually use, and to fold partner content back into our own channels.

REQUIREMENTS

• 2+ years running or supporting an affiliate, partner or performance marketing program, ideally for a SaaS or subscription product.
• Hands-on experience with an affiliate platform such as Tapfiliate, PartnerStack, Impact, ShareASale or similar.
• Familiarity with building and managing influencer partnerships across channels such as Instagram, YouTube, TikTok, LinkedIn, X (Twitter), newsletters, and other relevant platforms, with an eye for repurposing and integrating influencer content into existing growth channels such as organic, paid, social, and content marketing.
• Strong outbound and relationship skills. A large part of this job is cold outreach that does not read as cold.
• Analytical rigour in spreadsheets, and the judgement to spot a channel that looks good but is cannibalising organic.
• Clear written English for partner communication, newsletters and program documentation.
• Bachelor’s degree in marketing, management or a related field.

GOOD TO HAVE

• Experience automating partner onboarding, payouts and engagement workflows.
• Experience in a WordPress, Shopify or other CMS plugin ecosystem.
• Exposure to paid affiliate or co-funded ad programs.
• Basic SEO knowledge, enough to judge the quality of an affiliate’s traffic.