Job Title- Affiliate Marketing Executive
Department-Marketing / Performance Marketing
Reports To-Affiliate Marketing Manager / Head of Digital Marketing
Location- Vashi
Job Type-Full-Time
Role Overview
We are looking for a detail-oriented and data-driven Affiliate Marketing Executive to join our marketing team. In this role, you will be responsible for the day-to-day operational management of our affiliate program. You will work closely with the Affiliate Marketing Manager to recruit, onboard, support, and optimize affiliate partners, ensuring the program drives high-quality sales and achieves a strong return on investment. The ideal candidate is highly organized, comfortable with analytics, and skilled at building relationships with external partners.
Key Responsibilities
1. Affiliate Program Management
- Manage the day-to-day activities of the affiliate program across platforms such as [Impact / ShareASale / CJ Affiliate / Awin].
- Onboard new affiliates, including application approval, welcome communications, and setup of tracking links and promotional tools.
- Maintain and organize affiliate creative assets (banners, text links, product feeds, and promo codes) to ensure they are up-to-date and easily accessible.
- Monitor affiliate activity daily to ensure links are live, tracking is accurate, and all campaigns are running correctly.
2. Affiliate Recruitment & Retention
- Assist in identifying and researching potential new affiliates, including influencers, bloggers, review sites, and coupon/deal platforms.
- Conduct outreach to prospective partners to grow the affiliate network.
- Maintain a healthy pipeline of new partner applications and ensure the approval process is efficient.
- Build and maintain strong relationships with a portfolio of mid-tier affiliates through regular communication and support.
3. Performance Monitoring & Reporting
- Track, analyze, and report on affiliate performance metrics, including sales, clicks, conversion rates, EPC, and commission payouts.
- Prepare weekly/monthly performance reports for the Affiliate Marketing Manager, highlighting successes and identifying underperforming areas.
- Proactively identify optimization opportunities for underperforming affiliates and campaigns, suggesting actionable improvements.
4. Communications & Promotions
- Draft and distribute regular affiliate newsletters and program updates to keep partners engaged and informed.
- Coordinate seasonal promotional calendars and ensure affiliates are notified of upcoming offers and campaigns in advance.
- Assist in launching affiliate-exclusive offers, competitions, and bonus incentives to drive partner motivation.
5. Compliance & Quality Control
- Ensure all affiliate partners comply with the brands guidelines, terms of service, and legal requirements (e.g., FTC disclosure rules, GDPR).
- Regularly audit affiliate content to protect brand reputation and ensure messaging consistency.
- Monitor for fraudulent or unethical activity (click fraud, cookie stuffing, etc.) and elevate issues to the line manager as needed.
6. Cross-Functional Collaboration
- Work closely with the design, content, and product teams to source new creatives, product data, and promotional materials for affiliates.
- Assist the Affiliate Marketing Manager with budget tracking, invoice processing, and payout reconciliation.
- Support the manager in preparing presentations and strategic planning documents.
Requirements
Education & Experience
- Bachelors degree in Marketing, Business, Communications, or a related field.
- 3 to 5 years of experience in affiliate marketing, performance marketing, digital marketing, or a related role.
- Hands-on experience with affiliate networks/platforms (e.g., Impact, ShareASale, CJ, Awin) is highly desirable.
- Experience with web analytics tools (e.g., Google Analytics) and spreadsheet software (e.g., Excel/Google Sheets) is required.
Skills & Competencies
- Analytical mindset: Ability to interpret large sets of data, spot trends, and make data-driven decisions.
- Excellent communication: Strong written and verbal communication skills for affiliate outreach, newsletters, and relationship building.
- Attention to detail: Meticulous when managing links, data entry, and compliance checks.
- Organizational skills: Ability to multitask, prioritize daily tasks, and meet deadlines in a fast-paced environment.
- Tech-savvy: Comfortable learning new affiliate software and tracking tools quickly.
- Team player: Willingness to collaborate and share responsibilities with the wider marketing team.
Personal Attributes
- Proactive and self-motivated with a strong sense of ownership.
- Adaptable and open to change in a dynamic industry.
- Resourceful problem-solver who can resolve affiliate issues independently.
Success Metrics / KPIs
- Affiliate Revenue Growth: Contribution to overall program sales growth month-over-month.
- New Active Partners: Number of affiliates onboarded and activated over a defined period.
- Return on Investment (ROI/ROAS): Maintain or improve the affiliate channels ROI against company targets.
- Affiliate Satisfaction: Positive relationships and low churn rate among active partners.
- Data Accuracy: Zero/minimal tracking errors, commission disputes, or compliance breaches.