Role & responsibilities
Adobe Experience Platform (AEP) Architecture & Leadership
- Lead the architecture, design, and implementation of Adobe Experience Platform (AEP) solutions aligned with enterprise customer data and marketing objectives.
- Define and govern XDM (Experience Data Model) standards, including schemas, classes, field groups, identity namespaces, and data modeling best practices.
- Architect scalable data ingestion frameworks using streaming and batch pipelines, source connectors, Data Collection, Web SDK (Alloy), and Edge Network capabilities.
- Drive enterprise-wide customer profile strategies, including Identity Service configuration, identity stitching, merge policies, and Real-Time CDP profile management.
- Design and oversee datasets, dataflows, Data Prep transformations, and data quality frameworks to ensure reliable and compliant data operations.
- Lead audience management strategies, including segmentation design, audience governance, lifecycle management, and activation planning.
- Architect and optimize Query Service, Data Distiller solutions, and advanced analytical use cases leveraging SQL and platform data assets.
- Design and implement audience activation frameworks across multiple destination platforms, advertising ecosystems, and customer engagement channels.
- Establish and enforce data governance, consent management, privacy policies, DULE controls, and regulatory compliance standards.
- Define integration patterns and API-led architectures leveraging AEP services including Flow Service, Catalog Service, Real-Time Profile, Segmentation, and Privacy APIs.
- Provide technical oversight for platform monitoring, performance optimization, issue resolution, and operational excellence.
Adobe Journey Optimizer (AJO) Solution Architecture
- Architect and lead the implementation of customer engagement and orchestration solutions using Adobe Journey Optimizer.
- Design enterprise-scale real‑time and batch‑triggered journeys, cross‑channel campaigns, and customer lifecycle programs.
- Define architecture standards for email, push, SMS, in‑app messaging, direct mail, and emerging customer engagement channels.
- Lead the design of dynamic personalization strategies leveraging profile attributes, contextual data, decisioning frameworks, and real‑time customer signals.
- Architect event‑driven customer experiences integrating AJO with AEP audiences, external systems, APIs, and business applications.
- Drive offer decisioning, experimentation, optimization, and AI‑powered personalization initiatives.
- Partner with marketing, product, and business stakeholders to transform customer engagement strategies into scalable technical solutions.
- Establish governance, testing, QA, deployment, and release management processes for journey orchestration programs.
- Monitor journey performance, deliverability, customer experience effectiveness, and platform adoption to drive continuous improvements.
Technical Leadership & Enterprise Architecture
- Act as the Adobe Experience Platform and Journey Optimizer subject matter expert for architecture reviews, solution design, and strategic initiatives.
- Lead technical discovery sessions, solution workshops, and architecture assessments with business and technology stakeholders.
- Create high‑level and low‑level solution designs, architecture diagrams, integration patterns, data flows, and technical roadmaps.
- Collaborate with Enterprise Architecture, Data Engineering, Analytics, Security, Privacy, and Marketing teams to drive platform alignment.
- Establish platform standards, best practices, governance frameworks, and reusable solution accelerators.
- Mentor and guide architects, developers, and implementation teams while fostering technical excellence and innovation.
- Drive effort estimation, technical planning, risk management, and solution delivery across multiple workstreams.
- Support proposal development, opportunity assessments, architecture reviews, and client‑facing consultations where applicable.
Preferred candidate profile
- Adobe Certified Expert/Professional certifications in:
- Adobe Experience Platform Developer
- Adobe Experience Platform Architect
- Adobe Real‑Time CDP
- Adobe Journey Optimizer
- Experience with broader Adobe Experience Cloud products:
- Adobe Analytics
- Customer Journey Analytics (CJA)
- Adobe Target
- Adobe Campaign
- Experience designing and implementing offer decisioning, personalization engines, and customer decision hubs.
- Strong background in Data Engineering, Data Architecture, ETL design, and cloud‑based data platforms.
- Experience with cloud ecosystems such as Azure, AWS, or Google Cloud Platform.
- Exposure to CI/CD pipelines, DevOps practices, Git, Infrastructure as Code, and automation frameworks.
- Hands‑on experience with Python, automation scripting, and operational tooling.
- Prior consulting, solution architecture, or enterprise MarTech transformation experience.
- Experience managing multi‑vendor integrations and large‑scale enterprise implementations.