SEO Analyst

TravelCenters of America; Mumbai; On-site; INR 1,100,000 - 1,900,000; Full time

Job summary

Russell Investments, Mumbai is seeking an experienced SEO/AEO Specialist or Analyst to lead organic and AI-search visibility initiatives. The role focuses on technical and content SEO, AEO/GEO, structured data, analytics, and enterprise website optimization.

Experience with AEM and enterprise SEO platforms is a strong advantage. You'll collaborate with Content, Technology, UX, Analytics, and SMEs to implement recommendations across global teams.

Qualifications

• 5–6 years of hands-on SEO experience across enterprise or large-scale websites.
• Strong knowledge of Technical SEO, Content SEO and analytics.
• Practical understanding of AEO, GEO and AI-search optimization.
• Experience with structured data, Core Web Vitals, international SEO and content optimization.

Responsibilities

• Develop and execute SEO, AEO and GEO strategies across content and technical workstreams.
• Conduct keyword, search-intent, competitor, content-gap and AI prompt/query research.
• Identify and optimize evergreen and high-value content to improve organic and AI-search visibility.
• Drive content optimization across metadata, headings, internal linking, FAQs, structured content and schema.
• Conduct technical SEO audits covering crawlability, indexation, canonicals, hreflang, redirects, sitemaps, broken links and Core Web Vitals.
• Implement and validate structured data/schema, including Article, Person, Organization and other relevant types.
• Monitor AI visibility, citations/mentions, prompt coverage, Share of Voice and competitor performance.
• Partner with Content, Technology, UX, Analytics, Digital Operations and SMEs to implement SEO/AEO recommendations.
• Track performance through analytics and SEO platforms and translate findings into actionable recommendations.
• Stay current with Google algorithm updates, AI-search developments and emerging SEO/AEO practices.

Skills

SEO strategy

AI-search optimization

Analytics

Structured data

Stakeholder management

Tools

BrightEdge

SEMrush

Ahrefs

Screaming Frog

Google Search Console

Siteimprove

GA4

Looker Studio

Schema.org

Rich Results Test

PageSpeed Insights

Lighthouse

GTM

Job description

Reporting To:

Senior Digital Strategist

Shift:

EMEA (1:30 pm - 10:30 pm IST) (India)

About Russell Investments, Mumbai:

Russell Investments is a leading outsourced financial partner and global investment solutions firm providing a wide range of investment capabilities to institutional investors, financial intermediaries, and individual investors around the world. Building on an 90-year legacy of continuous innovation to deliver exceptional value to clients, Russell Investments works every day to improve the financial security of its clients. The firm is “Top 12 Ranked Consultant (2009-2024)” in P&I survey 2024 with $964 billion in assets under advisement (as of December 31, 2025) and $381.8 billion in assets under management (as of March 31, 2026) for clients in 30 countries. Headquartered in Seattle, Washington in the United States, Russell Investments has offices around the world, including London, New York, Toronto, Sydney, Tokyo, Shanghai, and Mumbai.

Joining our Mumbai office means becoming part of a globally connected team where associates collaborate across functions, geographies, and time zones to support the work of a globally recognized asset management firm. Based in Goregaon (East), you will have the opportunity to work alongside colleagues around the world, contribute to meaningful initiatives, and build your career in a collaborative and inclusive environment. The Mumbai office operates with varying shifts to support collaboration across global time zones.

For more information, please visit https://www.russellinvestments.com.

Job Description:

Role Overview

We are looking for an experienced SEO/AEO Specialist or Analyst to drive organic and AI-search visibility across traditional search engines and emerging platforms such as Google AI Overviews and ChatGPT. The role will cover Technical SEO, Content SEO, AEO/GEO, structured data, analytics, and enterprise website optimization.

Experience with Adobe Experience Manager (AEM) and enterprise SEO platforms would be a strong advantage.

Key Responsibilities

• Develop and execute SEO, AEO and GEO strategies across content and technical workstreams.
• Conduct keyword, search-intent, competitor, content-gap and AI prompt/query research.
• Identify and optimize evergreen and high-value content to improve organic and AI-search visibility.
• Drive content optimization across metadata, headings, internal linking, FAQs, structured content and schema.
• Conduct technical SEO audits covering crawlability, indexation, canonicals, hreflang, redirects, sitemaps, broken links and Core Web Vitals.
• Implement and validate structured data/schema, including Article, Person, Organization and other relevant types.
• Monitor AI visibility, citations/mentions, prompt coverage, Share of Voice and competitor performance.
• Partner with Content, Technology, UX, Analytics, Digital Operations and SMEs to implement SEO/AEO recommendations.
• Track performance through analytics and SEO platforms and translate findings into actionable recommendations.
• Stay current with Google algorithm updates, AI-search developments and emerging SEO/AEO practices.

Tools & Platforms

Hands-on experience with several of the following:

• SEO/AEO: BrightEdge, SEMrush, Ahrefs, Screaming Frog, Google Search Console, Siteimprove.
• Analytics: GA4, CJA, Looker Studio
• Technical: Schema.org, Rich Results Test, PageSpeed Insights, Lighthouse, GTM

Required Experience

• 5–6 years of hands-on SEO experience across enterprise or large-scale websites.
• Strong knowledge of Technical SEO, Content SEO and analytics.
• Practical understanding of AEO, GEO and AI-search optimization.
• Experience with structured data, Core Web Vitals, international SEO and content optimization.
• Strong analytical, communication and stakeholder-management skills.

Good to Have

• Hands-on Adobe Experience Manager (AEM) experience.
• Experience with BrightEdge and SEMrush.
• Experience with large-scale CMS/content migrations.
• Multi-market/international SEO experience, including hreflang.
• Experience in financial services or another regulated industry.
• Experience working with Content, SMEs, Editorial and Compliance teams.