Advertising Executive

NetSysCon Consulting; Delhi; On-site; INR 600,000 - 1,200,000; Full time

Job summary

NetSysCon Consulting seeks an Amazon PPC Ad Expert to optimize campaigns across Sponsored Products, Brands, and Display. You will conduct keyword research, analyze market trends, and coordinate with catalog and creative teams to improve ad relevance and profitability.

You will monitor performance, optimize bids and placements, manage budgets, and deliver weekly/per monthly reports with actionable insights to scale profitable campaigns.

Qualifications

• 1 to 3 years hands-on experience managing Amazon PPC campaigns.
• Strong understanding of Seller Central / Vendor Central.
• Expertise in keyword research, bid optimization, and campaign structuring.
• High proficiency in Excel/Google Sheets for reports and data analysis.
• Experience with third-party tools (Helium 10, PAC, DataDive) is a plus.

Responsibilities

• Develop and execute PPC strategies for Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Improve ROAS and drive profitable sales growth for the products.
• Monitor daily performance and optimize bids, keywords, placements, and targeting.
• Conduct negative keyword research to minimize wasted ad spend.
• Plan and allocate monthly PPC budgets and track KPIs (ACoS, ROAS, TACoS, CTR, CVR).
• Identify growth opportunities and scale profitable campaigns.
• Generate weekly and monthly PPC performance reports and provide actionable insights.

Skills

Amazon PPC

Keyword research

Bid optimization

Campaign structuring

Excel/Google Sheets

Data analysis

Tools

Amazon Advertising Console

Brand Analytics

Helium 10

Jungle Scout

PAC

DataDive

Job description

We are seeking an Amazon PPC Ad Expert for a global book publishing house.

Job Profile:

Improving ROAS and drive profitable sales growth for the products.

Develop and execute PPC strategies for Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.

Conduct in-depth keyword research, competitor analysis, and market trend evaluation.

Build structured PPC campaigns optimized for visibility, conversions, and ACoS improvement.

Monitor daily performance and optimize bids, keywords, placements, and targeting.

Conduct negative keyword research to minimize wasted ad spend.

Implement keyword harvesting from auto to manual campaigns.

Optimize product listings for higher ad relevancy (title, bullets, A+ content feedback).

Plan and allocate monthly PPC budgets.

Track KPIs including ACoS, ROAS, TACoS, CTR, CVR.

Identify growth opportunities and scale profitable campaigns.

Generate weekly and monthly PPC performance reports.

Provide actionable insights and recommendations to improve efficiency.

Use tools such as Amazon Advertising Console, Brand Analytics, Helium 10, Jungle Scout, etc.

Work with the catalog, creative, and inventory teams to ensure campaign alignment.

Coordinate on product launches and promotional events (Lightning Deals, Coupons, Prime Day, BMSM).

Amazon PPC Ad Expert Requirements:

1 to 3 years of hands-on experience managing Amazon PPC campaigns.

Strong understanding of Amazon Seller Central / Vendor Central.

Expertise in keyword research, bid optimization, and campaign structuring.

High proficiency in Excel/Google Sheets (Pivot tables, VLOOKUP, reports).

Strong analytical and problem-solving abilities.

Experience with third-party tools (Helium 10, PAC, DataDive, etc.) is a plus.