Adobe Customer Journey Analytics Professional

Dlux Tech; Coimbatore District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Dlux Tech in Coimbatore is seeking a results-driven Adobe Customer Journey Analytics (CJA) Specialist to own the full analytics lifecycle—from platform architecture and data modelling to insight delivery enabling marketing and business teams to make data-led decisions.

You will partner with marketing, product, and technology stakeholders to translate cross-channel customer behaviours into clear, actionable intelligence.

Qualifications

• Hands-on experience with Adobe CJA and AEP.
• Experience with data ingestion, XDM design, and identity resolution.
• Strong SQL and data analysis skills with complex queries.

Responsibilities

• Design and maintain schemas, datasets, and data views in Adobe Experience Platform.
• Build and manage CJA connections and data pipelines from multiple sources.
• Define metrics, dimensions, and attribution models aligned to goals.
• Publish self-service dashboards and insights in Analysis Workspace.
• Conduct cross-channel journey analyses to identify friction and opportunities.
• Collaborate with marketing, product, and operations, translating analytics to solutions.
• Coach business users on CJA self-service capabilities to drive adoption.

Skills

Adobe CJA

AEP

SQL & Analytics

Data Modeling

Dashboards

Stakeholder comms

Tools

Python

R

Job description

We are looking for a results-driven Adobe Customer Journey Analytics (CJA) Specialist to join our growing data and analytics team in Coimbatore. In this role, you will own the full analytics lifecycle from platform architecture and data modelling through to insight delivery enabling marketing and business teams to make confident, data-led decisions.

You will partner closely with marketing, product, and technology stakeholders to translate complex cross-channel customer behaviours into clear, actionable intelligence. If you thrive at the intersection of data engineering, analytics, and business storytelling, this is your opportunity to make a significant impact.

Data Modelling & Platform Architecture

• Design and maintain robust schemas, datasets, and data views within Adobe Experience Platform (AEP) to support scalable, high-quality analytics.
• Build, configure, and manage CJA connections and data pipelines, ensuring seamless ingestion from multiple data sources.
• Define calculated metrics, derived dimensions, and custom attribution models aligned to business goals.
• Strong understanding of customer lifecycle and journey mapping techniques
• Lead data architecture reviews and recommend improvements to platform configuration for performance and reliability.

Analytics, Reporting & Insight Generation

• Design and publish self-service dashboards and reports in CJA Analysis Workspace, tailored to specific business KPIs and stakeholder audiences.
• Conduct deep-dive analysis of cross-channel customer journeys to identify friction points, drop-offs, and conversion opportunities.
• Analyse customer behaviour across multiple channels (web, mobile, CRM, offline touchpoints)
• Translate analytical findings into prioritised, actionable recommendations with clear business impact.
• Establish regular reporting cadences and executive-level insight briefs.

Data Governance & Quality Assurance

• Define and enforce data quality standards, validation rules, and documentation practices across all analytics assets.
• Implement monitoring frameworks to proactively detect data anomalies and schema drift.
• Maintain a data dictionary and ensure consistent taxonomy across teams and platforms.

Stakeholder Collaboration & Enablement

• Engage directly with marketing, product, and operations teams to gather analytics requirements and translate them into technical solutions.
• Present findings and strategic recommendations in a concise, decision-ready format to senior stakeholders.
• Coach and upskill business users on CJA self-service capabilities to drive adoption and data literacy.

Requirements

Technical Skills

Proficiency Expected

• Adobe Customer Journey Analytics (CJA)
• Expert 3+ years hands-on
• Adobe Experience Platform (AEP)
• Advanced data ingestion & schema design
• XDM Schema Design & Identity Resolution
• Advanced
• SQL & Data Analysis
• Advanced complex queries, aggregations
• Data Modeling & Attribution
• Proficient multi-touch models
• Dashboard & Visualization Design
• Proficient Analysis Workspace
• Stakeholder Communication
• Strong written & verbal
• Data Governance Practices
• Familiar GDPR/PDPA awareness a plus

Nice to Have

• Experience with Adobe Analytics and migration to CJA.
• Familiarity with Python or R for advanced statistical analysis.
• Familiarity with CRM systems.
• Exposure to Real-Time Customer Data Platform (RT-CDP) or Adobe Target.
• Adobe certifications in Experience Platform or Analytics.

Benefits

• Work with a modern Adobe Experience Cloud stack at enterprise scale.
• Influence data strategy and analytics maturity across the organization.
• Collaborative, cross-functional team with a strong learning culture.
• Competitive compensation, flexible working, and clear career progression.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.