Adobe Campaign Developer

Capgemini; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Career growth opportunities

Wellness benefits

Exposure to cutting-edge tech

Job summary

Capgemini seeks an Adobe Campaign Classic (ACC) Developer to design, develop, and maintain cross-channel campaigns and communications using ACC. You will collaborate with stakeholders, architects and data teams to deliver scalable marketing automation solutions.

You will design workflows, data schemas, and delivery pipelines, and build personalized emails with segmentation. The role emphasizes integration with CRMs, APIs, and data warehouses while ensuring governance and best practices.

Qualifications

• Strong hands-on experience in campaign configuration, workflows, schemas, forms, web applications, and delivery management.
• Expertise in campaign development, personalization, segmentation, and automation.
• Experience in developing custom functions and campaign automation logic.

Responsibilities

• Design, develop, and deploy marketing campaigns using ACC.
• Create and maintain workflows, schemas, forms, web applications, and data processes.
• Develop personalized email communications with dynamic content and segmentation.

Skills

Adobe Campaign Classic (ACC)

SQL & Database Management

Data Integration & APIs

HTML, CSS & Email Development

Tools

REST APIs

SOAP APIs

Job description

As an Adobe Campaign Classic (ACC) Developer, you will be responsible for designing, developing, and maintaining cross-channel marketing campaigns and customer communication solutions using Adobe Campaign Classic. You will work closely with business stakeholders, campaign managers, solution architects, and data teams to deliver scalable marketing automation solutions that enhance customer engagement and drive business results.

In this role you will play a key role in:

• Designing, developing, and deploying marketing campaigns using Adobe Campaign Classic (ACC).
• Creating and maintaining workflows, schemas, forms, web applications, and data management processes.
• Developing personalized email communications using dynamic content, personalization rules, and target segmentation.
• Building and optimizing campaign workflows for audience selection, data transformation, and campaign execution.
• Integrating Adobe Campaign Classic with CRM systems, third-party applications, APIs, and data warehouses.
• Managing recipient data, custom schemas, and database extensions to support business requirements.
• Performing campaign testing, troubleshooting, monitoring, and performance optimization.
• Developing reports and dashboards to measure campaign effectiveness and customer engagement.
• Ensuring adherence to best practices, data governance, privacy regulations, and platform standards.
• Supporting application enhancements, production deployments, and ongoing maintenance activities.

Your Profile

Top 5 Technical Skills

1. Adobe Campaign Classic (ACC)

• Strong hands-on experience in campaign configuration, workflows, schemas, forms, web applications, and delivery management.
• Expertise in campaign development, personalization, segmentation, and automation.
• Experience in developing custom functions and campaign automation logic.

3. SQL & Database Management

• Strong knowledge of SQL, query optimization, data extraction, transformation, and relational database concepts.
• Experience working with Oracle, SQL Server, PostgreSQL, or similar databases.

4. Data Integration & APIs

• Experience integrating Adobe Campaign Classic with external platforms using REST/SOAP APIs, ETL tools, and data exchange mechanisms.
• Knowledge of CRM and marketing technology integrations.

5. HTML, CSS & Email Development

• Expertise in responsive email template development and customization.
• Strong understanding of email rendering, personalization, deliverability, and campaign best practices.

What you’ll love about working here

• You can shape your career with us. We offer a range of career paths and internal opportunities within Capgemini group. You will also get personalized career guidance from our leaders.
• You will get comprehensive wellness benefits including health checks, telemedicine, insurance with top-ups, elder care, partner coverage or new parent support via flexible work.
• At Capgemini, you can work on cutting-edge projects in tech and engineering with industry leaders or create solutions to overcome societal and environmental challenges.